Global Brands has expanded its cocktail and mixers portfolio through a partnership with American Beverage Marketers (ABM), the worldwide producer of cocktail ingredients and culinary applications.
In a move that further strengthens Global Brands’ third-party portfolio, this partnership will see the independent drinks experts become the official distributor of all ABM brands throughout Great Britain.
Family-owned ABM, based in New Albany, IN, is renowned for manufacturing cocktail mixers, syrups and fruit purées, using the finest fruit with all natural flavours.
The brands, which are available in more than 100 countries across on and off-trade channels, including Finest CallⓇ, Re’al Infused ExoticsⓇ, Master of MixesⓇ, and Agalima OrganicⓇ, join Franklin & Sons, All Shook Up, Shake Baby Shake and the recently launched Be, in Global Brands’ existing range of cocktails and mixers brands.
Global Brands will leverage its extensive UK distribution network, plus its market and category insight and expertise to enhance the presence of ABM’s brands in the UK on and off-trade and wholesale channels.
Julian Atkins, Managing Director at Global Brands, said: “Our collaboration with such an established global industry partner is yet another step towards cementing our positioning as the UK’s leading independent cocktail experts.
“ABM’s innovative, quality-driven product range and renowned international reputation makes the brand a perfect fit for us, and we’re excited to help them achieve the same levels of success and brand growth here in the UK market.”
Marco Canova, Division Sales Manager EMEA at ABM, added: “We are thrilled to kickstart this partnership and are excited by the opportunities it presents in a key market like the UK.
“Collaborating with Global Brands is set to significantly enhance our distribution reach and sales performance. We are confident that together, we can achieve sales of 200,000 12-litre cases and beyond, in the near future.”
William Hinkebein, Partner and CMO at ABM, said: “We are pleased to be able to have a larger reach into the UK market in order to elevate quality cocktails for all at home or out.”