D2C frozen meal delivery service, Field Doctor, which produces dietitian-designed meals to support specific dietary requirements, has attracted a significant seven-figure investment that will accelerate its growth.
The financing from Perfect Redd and the South West Investment Fund will fuel Field Doctor’s expansion by adding new channels and also trigger a move into the B2B sector.
Martin Dewey, CEO & co-founder of Field Doctor, said: “I’m very excited to close the funding in a tough market with great investors and focus now on making more people aware of our unique offer that really can improve our customers’ lives.
“We believe food can be the best medicine and, as awareness and understanding of this grows rapidly, we can help millions of people improve their or a loved one’s health and enjoy doing it.”
Alex Brooks, CCO & co-founder of Field Doctor, said: “We’re on a mission to not only build a brand and business but also to make a difference to the health of the nation. We think about the consumer and the planet and we have ambitious development plans.
“We’re delighted that Perfect Redd and the South West Investment Fund have backed those plans and that Sarah Wood, Samworth Brother’s Technical Director will be joining the board to help us achieve that.”
Matt Browning, Investment Manager at The FSE Group, appointed Fund Manager for the South West Investment Fund, added: “Field Doctor has established itself in an expanding market, offering an innovative solution for its audience.
“Its award-winning products offer a unique take on both the ready meal and the healthy food sectors and provide an opportunity to diversify into foodservices markets. We are delighted to support this experienced team as they continue to grow the business.”