British television presenter and entrepreneur Maya Jama has become an investor and co-owner of Swedish plant milk company Sproud.
Jama will be the face of Sproud and a strategic advisor as the brand continues its rapid growth, with consumers increasingly moving away from both dairy and oat milk alternatives.
Formed from yellow split-peas, Sproud has a better nutritional profile than other dairy alternatives, including oat. It’s low in sugar, high in protein, and has zero allergens.
Sproud also has a far lower environmental impact than other plant milks in terms of how it is produced. It is recognised by CarbonCloud as the milk alternative with the lowest climate impact.
Maya Jama says: “I’m really excited to become a co-owner of Sproud. There’s a lot to love – the products taste amazing, and the packaging is eye-catching, too, but ultimately I like what the company stands for in terms of health and sustainability.”
“The Swedish connection also really appealed to me,” Jama adds. “My mum is half-Swedish and I have very happy childhood memories of summers in Sweden with my grandparents.”
Sproud’s CEO Sara Berger says: “We’re delighted to welcome Maya as a co-owner, brand ambassador and advisor.
“Our aim is to significantly increase Sproud’s brand awareness in the UK and beyond, and Maya will help us further normalise plant-based choices for everyone – whether in the supermarket aisle or at the coffee shop counter.”
Sproud is currently available at Waitrose and Ocado as well as on Amazon. It is also the preferred milk alternative at Joe & The Juice.