Caleño, the non-alcoholic spirits brand, will team up with Paragon Brands in an exclusive new distribution partnership.
This is first time Caleño has appointed a distributor in the UK, and the partnership comes after Caleño’s strong growth and success in the expanding no-and-low alcohol category.
The tropical and zesty flavoured distilled spirit range is inspired by the sun-drenched spirit of Colombia and the brand is “on a mission to bring joy to not drinking.”
With this new collaboration, Paragon Brands will bring Caleño’s vibrant, tropical-inspired range to a wider audience, ensuring greater accessibility for consumers and retailers.
According to analysts, the UK no/low market more than doubled in 2024 on the year before. Caleño has recently expanded its portfolio with two new non-alcoholic rum alternatives, including White Coconut, now available in Waitrose.
Ellie Webb, Founder of Caleño, said: “I am excited to be partnering with Chris [Jones] and the team at Paragon.
“As one of the first non-alcoholic spirits to launch in the UK market, I am confident they will be able to build upon our success and I am delighted to appoint the company as our first UK distributor.”
Chris Jones, Managing Director at Paragon Brands, said: “We are thrilled to be partnering with Caleño, a brand that has truly made an impression on the non-alcoholic spirits’ market.
“Caleño’s vibrant, tropical range aligns perfectly with our mission to bring innovative and premium drinks to a wider audience.
“We are proud to enter this exclusive partnership with Caleño and we look forward to helping expand its reach, offering consumers more exciting, high-quality alcohol-free options.
“This partnership marks an exciting step forward in our commitment to driving growth in the rapidly evolving no-and-low alcohol market.”