Black Cat, the South African peanut butter brand, has a new home following a 300-million rand capital investment by Tiger Brands. The new peanut butter manufacturing facility is in Chamdor, Krugersdorp, on Johannesburg’s West Rand.
The plant was officially opened during a celebratory event attended by Tiger Brands CEO, Tjaart Kruger, and Deputy Minister in the Department of Trade, Industry and Competition (DTIC): Economic Development, Ms Nomalungelo Gina.
This is one of the largest investments of capital that the company has made in a single project, signalling the opportunity the peanut butter category presents for sustainable returns.
Tjaart Kruger, CEO, Tiger Brands, said: “Consumers are looking for affordable and healthier food options. Peanut butter is an important staple in the South African diet, and we expect strong growth in this category.
“This new facility will introduce flexibility, improved efficiencies and reduce our cost profile, allowing us to retain our prominent position in the market and respond to consumer needs.”
Investments in state-of-the-art equipment at the manufacturing site will improve reliability and efficiencies. Packaging line upgrades introduce greater in-house flexibility for quicker innovations and new product offerings in line with consumer demands for value and affordability.
Dumo Mfini, Managing Director: Culinary, Tiger Brands, said: “This is a significant investment by Tiger Brands which will further strengthen and grow a proudly homegrown brand.
“As consumers seek value for money, we are well positioned as one of the top players in the market to meet their needs of affordability and nutritional value with the added benefit of superior quality, attributes that Black Cat is known for.”