Supreme PLC, a manufacturer and supplier of fast-moving consumer goods, has purchased Typhoo Tea. This means the iconic Typhoo brand will continue to be available to consumers in the UK and around the world, while remaining in British hands.
Typhoo Tea Limited fell into administration on 27 November 2024, leaving the future of Typhoo, which was established in 1903, in serious doubt. Supreme’s purchase has saved it from sudden disappearance. The acquisition also includes QT, Lift, Herbalists, Heath & Heather, London Fruit & Herb Company, Glengettie, Melrose’s, Ridgeways, Red Mountain Coffee and Fresh Brew.
Supreme plans to turn Typhoo’s fortunes around by leveraging its efficient supply network to keep products flowing into stores, thereby reducing some of the costs which were dragging Typhoo down, and giving it a new lease of life.
Sandy Chadha, Supreme CEO, said: “I grew up with Typhoo. Drinking it and watching the ‘you only get an OO with Typhoo’ ads with Su Pollard from Hi-di-Hi. That was my era. Typhoo is such an iconic brand, and with Supreme’s distribution network and resources, we have the scope to grow and develop it.
“The acquisition of Typhoo Tea Ltd marks a significant step in our broader diversification strategy and brings one of the most iconic UK consumer brands into the Supreme family.
“I believe Typhoo will thrive under our ownership, further benefitting from Supreme’s significant market reach and successful track record in creating brand loyalty, making us an ideal fit for this business.
“We are very excited about these latest additions to our portfolio, which mean we can serve our existing customers even better and get acquainted with many new ones.”