European private equity investor Perwyn’s portfolio company Isla Délice, the French branded halal meat products business, has acquired Takul, one of the fastest growing British halal brands.
Takul is a halal-exclusive brand that was launched in 2022 by Stonehouse Foods. It has successfully brought innovation to the nascent British market with initial listings in Tesco and Sainsbury’s. This acquisition adds the UK to Isla Délice’s existing core markets of France, Belgium and Spain.
The UK is one of the most promising halal markets in Europe with a significant base of potential consumers and a market where Perwyn sees significant growth opportunities. Perwyn believes that Isla Délice can tap into this opportunity through greater distribution of its halal products, improved commercialisation of the range and exciting new product development initiatives.
The group will continue to support Takul in parallel to launching Isla Délice products in the UK.
Heinz Holsten, Partner at Perwyn and board member of Isla Délice, said: “We at Isla Délice and Perwyn are delighted to bring the group’s longstanding FMCG halal expertise to the UK. The combination of Isla Délice’s rich halal heritage and its professional FMCG approach makes it well positioned to accelerate the halal consumer offering in the UK.”
William Walter, Director at Stonehouse Foods, said: “We see Isla Délice and Perwyn as the ideal owners to give the Takul brand the support it needs through its next phase of growth. We believe their scale and knowledge of this market and consumer, and their commitment to invest in long term category growth, will allow them to build on the foundations we’ve built and provide a real step-change to not only to the Takul brand, but the category as a whole, with the addition of Isla Délice products in the UK.”
Eric Fauchon, Isla Délice CEO, said: “Stonehouse Foods has done a great job in bringing innovation and modernity to the UK halal market with Takul. Together with Isla Délice’s chilled and frozen products, we are very confident that this large and modern halal portfolio is the perfect combination to attract consumers and to take the UK halal market to the next level.”