Packaging machinery manufacturer, ULMA Packaging UK, has appointed Sam Robinson as sales manager NW (Non-Produce). Sam will cover North West England in his new role, extending from Cumbria down to Wolverhampton, across to Western Wales and up to the Scottish border. He will report directly to James Couldwell, ULMA Packaging UK’s managing director.
With over 16 years of industry experience, Sam brings a wealth of knowledge and expertise in various packaging solutions. His background includes roles in vertical bagging, weighing and vision counting, turnkey systems and horizontal form, fill and seal applications across multiple markets. Most recently, he managed sales across the UK and Ireland, focusing on horizontal flow-wrapping and automated systems.
In his new position, Sam will be responsible for overseeing and expanding ULMA’s presence in the region. His role includes managing and nurturing existing customer relationships while driving new business development in all of ULMA’s core markets.
“We are thrilled to welcome Sam to the ULMA team,” said James Couldwell. “His extensive experience across various packaging applications and markets will be instrumental in driving our growth in the north west. Sam’s commitment to excellence and his passion for innovation aligns perfectly with ULMA’s values and I’m confident he will make a significant impact in supporting our customers.”
Sam Robinson added: “ULMA offers a one-stop solution for all flexible packaging machinery needs, with installations across leading manufacturers in the UK and worldwide. I am delighted to join such a talented team of professionals at ULMA and am eager to contribute to the company’s continued success.”