Sainsbury’s is switching its own-brand twin pack avocado packaging from plastic to paper in a move which will eventually save 20.2 million pieces of plastic a year upon full rollout.
Starting with a trial across 77 Sainsbury’s supermarkets, customers can purchase by Sainsbury’s Ripe & Ready Avocados twin pack in paper packaging in selected superstores now. Following successful completion of the trial, a wider rollout is anticipated to start later this year in-store and online.
The plastic-free avocado packaging consists of paper with bamboo netting, a solution that is fully recyclable at kerbside.
Claire Hughes, Director of Product and Innovation, said: “Switching to paper packaging across our Ripe & Ready Avocados twin pack is one of the many steps we are taking to fulfill our commitment towards a greener future.
“The initiative reflects our continuous efforts to help develop more sustainable and innovative packaging solutions and we’re excited for our customers to try out the new packaging in-store.”