Aldi is introducing recycled plastic to its own-label crisp packaging in a UK supermarket first.
The UK’s fourth-largest supermarket will now incorporate a minimum of 35% recycled content across its Specially Selected Hand Cooked range, which has already rolled out nationwide, while its own-label popcorn and lentil chips are set to follow towards the end of the year.
The change is expected to eliminate 78 tonnes of virgin plastic from use annually and forms part of the supermarket’s target to include 50% recycled content into its plastic packaging by 2025.
Luke Emery, Plastics and Packaging Director at Aldi, said: “At Aldi, we are continuously making changes when it comes to reducing plastic waste, and we know how important this is to our customers too.
“Increasing the recycled content in our crisp packaging is just one way we are helping our customers to reduce their environmental impact, with all these little changes adding up to make an even bigger difference.”