pladis, the company behind McVitie’s, GODIVA and Ülker, has launched its new Accelerator Programme to nurture early-stage companies within the UK and internationally.
The Programme will support start-ups in food tech, health and sustainability in response to key consumer trends including the ageing global population and the demand for sustainable food sourcing.
Founded in 2016, pladis will use its entrepreneurial and fast growth experience to support start-ups with tailored mentorship from pladis’ senior team. Advice will be given on global expansion, product design and branding, as well commercialising breakthrough ideas.
Start-ups will also be given the opportunity to pilot projects or co-develop solutions with pladis, providing real-world validation and market exposure. The hope is innovative solutions will be unearthed that will have a transformative impact on the industry.
The Accelerator Programme seeks to find visionary start-ups that are pioneering innovations across three key areas:
- Personalised nutrition for over 50s and younger generations: Functional and fortified snacks specifically tailored to meet the dietary needs of consumers aged 50+, supporting long-term health and vitality and essential nutrition for children’s growth and development.
- Advancing functional foods: Innovations such as functional snacks, nutraceuticals and AI-driven product development that enhance beauty, wellness and overall well-being.
- Future ingredients: Breakthrough solutions including precision fermentation, upcycled ingredients and plant-based products that deliver sustainable and nutritious snacking experiences.
The open call for applications closes 31 May 2025, with final selections made by 30 June 2025.