Major meat player Maple Foods is expanding into the plant-based sector with the launched of a new dedicated food company.
The new company, called Greenleaf Foods, will support Maple Foods’ Field Roast Grain Meat and Lightlife Foods plant-based brands, and operate as an independent subsidiary.
It aims to build a “robust portfolio of brands and products to offer consumers more plant-based food choices”.
Headquartered in Chicago, the company’s management team is led by industry veteran Dan Curtin.
He said: “We have established leading brands that are known for delicious, high-quality products and we are excited to build on and invest in that expertise to drive innovation and accelerate our growth.
“Leadership in the fast-growing plant-based protein market is fundamental to pursuing Maple Leaf Foods’ broader vision to be the most sustainable protein company on earth.”