New improved delicious pie recipes add a boost to Higgidy’s Autumn Pie Campaign supported by Judi Love celebrity Partnership.
Packed with top quality ingredients and delivering a burst of flavour, Higgidy’s six new premium pies include all the top selling favourites, with improved recipes to deliver the tastiest pies.
Higgidy’s three meat and three veggie options are baked using the highest quality ingredients and now also include added Regenerative Flour, sourced from Wildfarmed with no Palm Oil in any of its recipes.
The Higgidy pie range comprises:
Spinach, Greek Feta & Pine Nut Pie with roasted red peppers
Creamy 100% British free range Chicken breast & Sauteed Leek Pie with white wine
Slow Braised 100% (red Tractor Farm Assured) British Beef Steak & Craft Ale Pie with carrots
Slow-Cooked 100% (red Tractor Farm Assured) British beef Steak, Red Wine & Bacon Pie with chestnut mushrooms
Roasted Sweet Potato, Spinach & Feta Pie with Aleppo chilli
Three Cheese, Cauliflower & Broccoli Pie with garlic and thyme crumb.
Higgidy is also making a significantly upweighted media investment across October and November with the return of its successful ‘Dig Into a Higgidy’ campaign, which includes; an outdoor national poster campaign across 48 and 6 sheets, digital display, social media campaign and brand activation in grocery across the UK as well as a second year of high-impact content creation in a partnership with celebrity comedian and presenter, Judi Love.
This year’s content will see Judi team up with Higgidy’s Culinary Chef, Jordan Kerridge, to ‘Dig Into a Higgidy’ together, as they explore Higgidy’s new Autumn pie range, and create a Judi Love new Caribbean themed spicy pie recipe.
Judi Love commented: “I loved working with Higgidy last year and am thrilled to be back in the Higgidy kitchen with the team. Higgidy have made some great changes to their pie recipes. They always make delicious quality food and it’s always fun working with them!”
200g Higgidy pies are all available in 100% recyclable packaging and are easy to find at major retailers from September 24th 2024, including Sainsbury’s, Waitrose and Ocado, (available in Tesco and Asda early 2025), RRP £3.75.