Drinks industry maverick John Paul Dejoria has joined the Bandero Tequila team just as the brand’s hotly anticipated new coffee tequila has officially launched.
Creator of wildly successful brand Café Patron, John Paul is no stranger to taking the global drinks market by storm, and now brings considerable expertise to an authentic and sophisticated blend of coffee tequila from the Guachimotones region of Mexico – Bandero Café.
Made from 100% Blue Weber agaves, Bandero Café Tequila is already winning gold medals for its elevated yet mellow taste and exceptional quality as a premium sipping tequila. Tipped as the best tasting coffee tequila to date, influencers and drinks industry VIPs will came together in the West End to celebrate this adventurous product at an exclusive launch, which took place at award-winning Mexican favourite ‘Cavita’ on May 24th.
Bandero is also a family affair as JP is joined by his daughters Alexis and Michaeline in this new venture. Johnathan Kendrick, Co-founder and designer of Bandero Tequila said:
“We are delighted that John Paul DeJoria, the co-founder of John Paul Mitchell Systems, Patron Tequila and John Paul Pet, is joining his daughters Alexis and Michaeline DeJoria in Bandero Tequila.”
Commenting on the quality of the Bandero brand John Paul DeJoria said “Bandero Tequila has everything needed to become one of the finest tequilas in the industry. I believe every home should have a bottle of Bandero!”
Influencers and venues who have sampled the Bandero Café have noted the provenance and substance behind the drink, which comes in small batches of bottles made with 100% recycled glass and featuring a casing that pays homage to the sandals of Jalisco tribes native to the foothills of the Guachimotones. Industry and consumers are invited to ‘Taste the Legacy.’