Cathedral City, the UK cheese brand from Saputo Dairy UK, has expanded its kids snacking range with the launch of Cathedral City Bites.
The total Kids Snacking subcategory is worth £340.3 million, and with health remaining a top priority for parents and 65% of parents considering cheese to be a good snack option for kids, Cathedral City Bites is being positioned as an ideal addition to lunch boxes.
Specifically designed with children in mind, Cathedral City Bites are made with no artificial colours, flavours or preservatives.
Launching into Morrisons from 12 August 2024 featuring fun and eye-catching packaging, the NPD also features child-friendly “tear here” instructions to improve accessibility and ease of use for kids when enjoying their lunch boxes or when snacking on the go. Cathedral City Bites will also be available on Amazon from 19 August and in Sainsbury’s from 22 September.
Lissie Bernard, Brand Manager for Cathedral City, says: “We have seen a noticeable demand for more nutritious lunch box snacks that don’t compromise on taste or convenience. Our new Cathedral City Bites perfectly meet this demand by combining the delicious taste of Cathedral City cheese with a nutritious and tasty snack in a child-friendly format.”
The new Cathedral City Bites join Cathedral City’s existing range of kids snacking products, including Cathedral City Nibbles, which has undergone a packaging refresh. The new design offers a fun and fresh look, with blue as the hero colour to improve shelf stand out to parents, and has resulted in a 12% reduction in packaging material – the equivalent to 10.2 tonnes.