Carlsberg Group is celebrating the official launch of Carlsberg Britvic – the new company uniting Carlsberg Marston’s Brewing Company (CMBC) and Britvic’s UK business.
Carlsberg Britvic’s strong national footprint brings together CMBC’s breweries and in-house secondary logistics operation – with 15 depots servicing customers across the UK – with the dynamic packaging and production capabilities of Britvic.
The business is now the largest multi-beverage supplier in the UK, making the UK Carlsberg Group’s largest market by revenue in the world.
Across soft drinks, beer, and cider, Carlsberg Britvic is home to many popular brands. Its soft drinks range includes well-known names such as Pepsi MAX, 7UP, Tango, Robinsons, J2O and Fruit Shoot, through to fast-growing breakthrough brands including the plant-powered Plenish range and Jimmy’s Iced Coffee.
These soft drinks brands will now sit alongside the Group’s flagship Carlsberg Danish Pilsner, as well as 1664, Birrificio Angelo Poretti and Brooklyn Brewery beers, and British ales such as Hobgoblin, Pedigree and Wainwright.
Paul Davies, formerly CEO of Carlsberg Marston Brewing Company, will take up the position as CEO of the newly formed Carlsberg Britvic in the United Kingdom.
Paul began his Carlsberg career in Marketing with Carlsberg UK in 2007 and has subsequently held the positions of VP Marketing and VP Sales for Carlsberg Sweden, and VP Craft & Speciality for Carlsberg Group in Copenhagen. In January 2019 he was appointed Managing Director of Carlsberg Poland, where he was also Chairman of the Polish Brewers Association.
Paul is supported in his role by the new Carlsberg Britvic Executive team:
- Tom Smethers, Chief Financial Officer
- Ben Parker, VP Sales – Off Trade
- Chris Pratt, VP Sales – On Trade
- Bruce Dallas, VP Commercial Growth
- Munnawar Chishty, Chief Marketing Officer
- Deborah Preston, VP Human Resources
- Nigel Paine, VP Production
- Sarah Perry, VP Customer Supply Chain
- Russell Goldman, Managing Director Breakthrough Brands
- Kathryn Partridge, VP Corporate Affairs and Sustainability
- Chris Hancock, VP Transformation and Integration
Paul Davies, CEO of Carlsberg Britvic, said: “This is a historic moment for everyone across our unique combined multi beverage business, I am immensely proud to have the opportunity to lead this new company, featuring so many iconic brands and so many dedicated and talented people.
“As we look to the future together, Carlsberg Britvic will demonstrate the important values that underpin our dedication to our customers, our consumers, our people and our planet.
“Carlsberg Britvic combines the fantastic qualities of both businesses and our shared ambition to grow the UK beverage category through our unique proposition across soft drinks, beer and cider.
“We are all eager to build a successful future together as we create new opportunities, integrate our operations and continue to deliver excellent choice, product quality and service to our customers.
“On behalf of everyone at Carlsberg Britvic, I would like to thank all those whose effort, commitment and passion have made today possible.”