The state of Texas has initiated an investigation into Kellogg’s use of artificial food dyes in its cereals, questioning the health impacts of products marketed as “healthy.” The investigation centres on the use of petroleum-based colourings, such as Red 40, Yellow 5, Blue 1, and Yellow 6, in popular cereals like Apple Jacks and Frosted Flakes.
Texas Attorney General Ken Paxton has raised concerns that these additives may be linked to various health issues, including obesity, cancer, attention deficits, and autoimmune diseases. Despite Kellogg’s previous commitment to remove artificial colours and flavours by 2018, certain cereals still contain these synthetic ingredients. This aligns with broader national concerns, as states like California have previously banned Froot Loops in schools due to the same additives.
Kellogg has adjusted its recipes for some markets, offering versions of its cereals without certain ingredients in Canada and Europe. However, the continued use of artificial dyes in the US has drawn sharp criticism from consumer protection groups and lawmakers alike. The investigation highlights ongoing debates over the safety of food additives, with some advocacy groups pushing for stricter regulations, while many of these additives remain approved by the US Food and Drug Administration.
The inquiry is part of a larger effort by state authorities to hold food companies accountable for misleading health claims and the potential risks associated with food additives.