Macpac rise to the challenge for Genius

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Kingsdown Water launches pressés with packaging design by Lewis Moberly

Kingsdown Water has launched a range of five lightly sparkling single serve pressés - Elderflower Sparkle, Cloudy Lemonade, Orange Sparkle, Rhubarb Sparkle and Apple Sparkle.

Following Lewis Moberly’s 2007 rebrand of still and sparkling Kingsdown Water, the bottles began appearing in top restaurants and hotels such as The Savoy, The Wolseley and Pied à Terre, and sales rose by 34% in just eight months. This first-ever range extension from Kingsdown Water looks set to have a similarly transformative effect on the fast-emerging adult soft drinks market.

Bottled at source in Kent, in the heart of the North Downs, just outside the village of Kingsdown, these pressés blend the Kingsdown Water which is famously filtered through the chalk of the North Downs, together with entirely natural ingredients. The result is a drink which delivers both the purity and quality of chalk-filtered water and the freshness of natural fruits.

Will Bomer, MD of Kingsdown Water, needed designs which would clearly convey the product quality, retain the strong brand equity built up in the core range, and be aesthetically refined enough to sit comfortably on a restaurant table alongside a bottle of wine. He says, “From the work we did together eight years ago – which picked up a highly coveted Gold at the DBA Design Effectiveness Awards – I knew that Lewis Moberly is an agency that produces beautiful designs which sell. It’s relatively easy to find people to produce good design but few can make it commercially effective.”

Mary Lewis, Creative Director at Lewis Moberly, says, “Kingsdown Water has a distinctive transparent layered design. In extending the brand portfolio we set out to build on this and create a unique design for the pressés.

“The overlapping fruit suggests purity, delicacy and pleasurable layers of taste. The minimal design is sophisticated in its simplicity and confidence. Subtle product colours are enhanced by layers of white, creating a fresh and lively contrast. We had to achieve a fine balance between purity and style, worthy of the dinner table and to share with friends.”

With an initial launch to the on-trade, including Shepherd Neame’s 360 pubs across Sussex, Kent and Essex, the pressés will also be sold on the company’s website, and later in 2015 will be sold in selected retailers.

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Smurfit Kappa expands operations with new Bag-in-Box plant

Smurfit Kappa have opened of a new Bag-in-Box plant in Ibi, Spain, meeting a growing demand in the Mediterranean region.

The ultra-modern facility, which has seen an investment of €28 million by the company, boasts itself as one of the world’s leading Bag-in-Box plants, integrating the production of taps and bags under one roof.

In addition, it offers a showcase of the world’s newest and some of the best performing features in Bag-in-Box production, while meeting the highest standards of hygiene, safety and quality. The plant’s strongly automated production lines and dedicated team produce millions of taps and bags every month in order to meet growing demand in the region.

The needs of Smurfit Kappa’s customers have been at the centre of the creation of this new facility, and the official inauguration allowed those customers to gain a more in-depth understanding of the process, with the chance to discover the company’s solutions in a showroom, and to upskill in the training centre.

Tony Smurfit, Group President and COO, says, “The opening of this new plant shows how Smurfit Kappa continuously strives to work with our customers to meet their needs. By investing in such an ultra-modern and high-performing facility, we can ensure a promising future for our customers in this growing market. Congratulations to everyone involved in getting this state-of-the-art facility off the ground.”

Pascual Martinez, General Manager, says, “This new plant is a big step up for Bag-in-Box activities both within our company and within the Mediterranean region. It couldn’t have come at a better time, when the demand for top-class Bag-in-Box® packaging products from a reliable partner is getting bigger."

This is another example of how Smurfit Kappa is set to ‘Open the future’ for its customers. The new strategy focuses on delivering customer growth through insight and innovation. It is brought to life through a dynamic microsite, where a series of films demonstrate how customers across the world have worked in partnership with Smurfit Kappa to create innovative solutions which have driven commercial success. The new microsite can be visited at openthefuture.info, the home for new, shareable content which is updated regularly.

AM Labels secures UK distribution of Anytron Digital Label printing systems

AM Labels Limited, the labelling, bar coding and software solution specialist based in Northamptonshire, has obtained UK distribution of Anytron colour label press machines.

Designed to fill the gap in the market for higher volume, professional labelling solutions, the Anytron range is comprised of innovative machines suitable for variable printing, with a multitude of industrial applications. The digital, toner-based printers make producing high-resolution, colour labels a simpler, more affordable process that eliminates the issues of other printers on the market.

The first digital colour label printers to be introduced to the UK Anytron range are the any-001 with advanced features such as duplex (double sided) operation, and the entry level any-002 with the same exceptional print quality. Capable of producing up to 5,000, high quality colour labels within two hours, the convenient digital printers promote easy label printing in the office without the need for professional technicians. Anytron printers support a wide range of paper and synthetic materials, while utilising high-capacity toners and drums in order to optimise productivity and keep costs minimal.

Tony Mariani, Managing Director, for AM Labels, says: “It is an exciting challenge to take on the UK distribution of Anytron, and one we have invested in heavily. Being such unique models within the market, the any-001 and any-002 digital label press machines are an excellent introduction to the range, and epitomise the brand’s innovative design, advanced technology and practical features. We intend to expand the range and bring further new and pioneering models to the market throughout the year.”

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