Customised packaging is becoming increasingly popular and the corrugated industry is exploiting the latest digital printing technology to provide even more commercial opportunities for retailers and brand owners.
Corrugated already protects, is colour-printable, merchandisable and the most recycled packaging medium. The latest advances in digital printing from a number of suppliers allows corrugated to align with other personalised packaging formats, adding another string to its bow and enabling the industry to become even more effective at engaging consumers.
Confederation of Paper Industries says that innovative technology is already improving in-store performance through better print capability. High Quality Post Print has transformed corrugated packaging from protective transit packaging, into multi-functional, colourful, Shelf-ready Packaging, without compromising product integrity.
Its flat surface is ready-made for exploiting digital platforms such as Smartphone apps and Quick Response codes, meeting consumers’ growing appetite for instant access to product and dietary information.
Print customisation is already becoming established for labels and flexible packaging. High-speed digital, single pass, full colour corrugated printers will realise the same print-on-demand benefits for the orrugated sector, by allowing tailored print runs for seasonal, regional or event-based promotions.
Graphics will go to press in hours instead of days, for small or large production runs with exceptionally fast turnaround times, incorporating personalisation and graphic changes, data merge capabilities and mass customisation.
Wide-format, flatbed digital printing technology is not new to the corrugated sector. However, CPI says that embracing new print technology can help the industry to meet increasing demands from brand owners and retailers for shorter order run lengths, minimal waste and point of sale packaging, to differentiate a brand and attract consumers.
Andy Barnetson, CPI’s Director of Packaging Affairs, says, “Personalisation will allow the Corrugated Industry to become even more creative and bring an extra dimension to packaging. Print-on-demand offers retailers and brand owners cost-effective, customised marketing campaigns to boost sales in an increasingly dynamic retail market.”
Hispack & BTA closed its third joint edition at the Fira de Barcelona Gran Via exhibition centre, confirming a change of trend in the industry and the economy that indicates a recovery.
At the close of this shpw, with the final figures yet to come in, both shows are set to reach close to 38,000 trade visitors, 8% more than the expected total. Exhibitors have highlighted the quality of visitors who, unlike during the economic downturn, have come with definite plans for investment, and the increase in number of foreign visitors, from 112 countries, 10.6% of the total.
The packaging and food technology sectors have witnessed the recovery of the national market at Hispack & BTA, with an excellent response from visitors from all the Autonomous Communities who have come to the show seeking mainly innovation and solutions to improve their firms' competitiveness and to launch new products, as well as to find out about the latest trends.
The international component has become more prominent at this edition. It is estimated that some 3800 foreign visitors have been to Hispack & BTA, where some 700 meetings took place between exhibitors and buyers from 29 countries invited by the organisation. The aim is to boost exports of both packaging and food technology. Along with European countries such as Portugal, France, Italy, Germany and the UK, there was a notable increase in the number of industry professionals at this edition, from Morocco, Mexico, Tunisia and Colombia.
The number of exhibiting companies of both Hispack and BTA have increased. The two trade fairs together drew 1250 companies, 6% more than in 2012, demonstrating the different stages of food products, from ingredients to equipment and technologies for the manufacturing process, including packages and packaging, logistics and arrival at the point of sale. Likewise, sectors such as pharmaceuticals, chemicals, drugs, perfumery and cosmetics, amongst others, found tailored processing and packaging solutions at Hispack.
The activities programmed for the shows proved very popular. Hispack featured over 200 presentations in its four themed areas - Trendpack, Premiumpack, Retail Area and Pack & Logistic Corner - while at BTA there were close to forty sessions on the latest trends in food tech innovation, presentations of new products and round table sessions. The Líderpack Bta. Innova and Bta. Emprende awards ceremonies also took place.
The next joint edition of the International Packaging Exhibition, Hispack, and Alimentaria FoodTech, the new name of BTA, will be in 2018.
Iggesund Paperboard is working via the American crowdsourcing company Crowdspring to challenge the world’s designers to improve existing consumer packaging.
Staffan Sjöberg, who is in charge of the project at Iggesund Paperboard, says, “Every day we all see examples of packaging that could be improved by a better choice of materials or a better design. Now we’re giving designers all over the world the chance to contribute their ideas on how to replace packaging made of glass, plastic or metal with solutions that use paperboard.”
Iggesund is not looking for inexpensive ideas which can be put into commercial use. Instead, the aim is to get a picture of how global designers as a collective group believe they can steer packaging development in a more sustainable direction. Staffan Sjöberg says, “We will not claim any commercial rights to the ideas that come in. We’re just interested in getting a snapshot of how designers believe they can improve the packaging they see in the shops they visit on a daily basis. We want to publish the ideas and maybe reproduce some of them in physical form but we are not interested in exploiting them commercially.”
For Crowdspring the collaboration with Iggesund Paperboard is an unusual project. Normally the online marketplace’s services are used when someone wants either a number of inexpensive design proposals or a wide range of ideas. Mike Samson, who is coordinating the project with Iggesund, says, “This is an unusual reason for initiating a project with us, but we believe its combination of sustainability and innovative thinking will attract many of the thousands of designers listed in our database.”
Speciality paper and cartonboard supplier Chapelton has announced the release of the new innovative packaging solution, the Catcher Board MB12 from Smurfit Kappa, which it will distribute into the UK packaging sector.
The Catcher Board MB12 is referred to by Smurfit Kappa as ‘the most innovative offering on the market’, and is produced using natural ingredients, which adhere to Smurfit Kappa’s industry-leading sustainability standards.
Neil Skelton, Chapelton Board Business Development Director, says, “Chapelton are delighted to be handling such an innovative food packaging product, which fits perfectly with our current speciality product range. What Smurfit Kappa have developed is ahead of the game in terms of its composition.”
Due to its composition, Catcher Board MB12 reduces the migration of any organic substances by 99%, and has been tested for a shelf life of more than twelve months. It is certified by Eurofins and ISEGA, both world leaders in the food and pharmaceutical product testing and approved laboratories for food safety.
The activated carbon layer in the recycled board keep pollutants within the material and adsorbs the odours even in the cut edges of the board, giving food products a reliable protection against migration contamination by organic materials. It also protects against organoleptic effects of any Taste and Odour into the food.
The new offering of Catcher Board MB12 has been developed in response to the prospective legislation which Germany intends to introduce that would prohibit the measurable migration of mineral oil and other hydrocarbons into food products.
According to Smurfit Kappa, whose Hoya mill is pictured, the new product looks, feels and reacts just like normal board during the packaging manufacturing process, and means that customers will not have to change of their processes as a result. With its introduction, it is hoped that Catcher Board MB12 will be the product that not only meets the new regulatory requirements, but also pre-empts customers’ future safety requirements.
Catcher Board MB 12 is 100% recyclable as a mono material, and as the activated carbon contained within its make-up originates from Forest Stewardship Council certified sources, the FSC Chain of Custody is maintained.
The Activated Carbon is contained in the grey middle plies (filler) of the board where all the organics are adsorbed and retained. Catcher Board MB12 will be made available across the cartonboard production, with weights from 300gsm to 500gsm, and as a solid board packaging product, in weights from 400gsm to 2000gsm.