In response to the new School Food standards for food and drink in schools announced by the Department for Education last month, JUICEBURST will be launching a new 330ml Schools approved range ahead of the legislation coming into force in January 2015.
Perfectly timed for ‘Back to School’ in September, the new JUICEBURST range will go into production early that month to meet the demand of the new academic year. Adhering to the new government specifications, the new juice drink range will contain 150ml of juice and no added sugar.
The new range will be available in six flavours (Orange & Passionfruit, Apple, Apple & Blackcurrant, Tropical, Lemon & Lime and Pomegranate & Blueberry), all of which count as one of your five a day. Each variant will be sweetened using natural sugar substitute Stevia, which responds to the increased consumer focus on natural ingredients.
Each bottle will continue to adopt the brand’s successful Blippable label to give consumers the chance to play games and win prizes. The JUICEBURST core range re-launched at the start of last year to become the world’s first digitally interactive soft drink. It went on to be named the second most Blipped brand in 2013 (Blippar figures, January 2014), beating all other FMCG brands.
Jon Evans, Marketing Director for JUICEBURST, says: “We have been very busy developing a range of products that not only meet the new criteria, but deliver the great taste consumers have come to expect from JUICEBURST.
"By fast-tracking development we have been able to bring the new range to market four months ahead of the legislation to ensure Wholesalers and Catering managers have plenty of time to make the switch to our new Schools range ahead of January 2015.”
G’NOSH is expanding its lifestyle-driven ‘gourmet nosh’ product range with the launch of ingredient-led world food inspired Meals in Minutes into Waitrose and Ocado.
The brand’s existing range of four award-winning fresh Dips are also going on-shelf into Waitrose and, in an expansion boom, its tapas-style Pinchos will also launch nationwide into Sainsbury’s.
Central to the brand’s lifestyle-led values is a celebration of bold, global flavours and simple, honest ingredients that sing out in each product. Leading a new trend in modern eating, G’NOSH allows consumers to create joyful home dishes, catering conveniently for modern lifestyles: from non-elitist noshing to special occasion entertaining.
G’NOSH Meals in Minutes promises to revolutionise part-scratch cooking with creative meal solutions in a range of three delicious varieties, exclusively at Waitrose. Piquant Prawn & Chorizo in a Spicy Tomato Sauce uses Ecuadorian prawns and paprika spiced pork from Northern Spain, Mussels & Prawns in a Garlic Butter Sauce with plump Galician mussels, and a delicious slow-cooked Italian Sausage Ragu using Northern Italian sausage studded with fennel seeds.
The recipes have been created by the award-winning G’NOSH Founder Charlotte Knight and her team. A modern woman originally from New Zealand and inspired by her extensive global travels, Charlotte ensures the ingredients used are of the highest quality, with responsibly sourced seafood, and pork reared on selected assured farms.
Home-cooks will simply need to add pasta, rice or vegetables for an effortlessly prepared yet satisfying plateful.
The existing range of globally inspired, fresh G’NOSH Dips celebrate world flavours with the enticing Roasted Red Pepper, Sweet Black Bean, Smoky Roasted Aubergine Babaghanoush and Beetroot & Mint varieties. These award-winning products have built a cult following - they’re the biggest branded dip sold on Ocado and have also been recognised by the buyers at Waitrose, who are now taking the range to its shelves nationwide.
G’NOSH has also launched tapas-style Pinchos (RRP: £3.29) into Sainsbury’s stores: a tasty combination of juicy prawns and chunky chorizo, with a lemon and chilli dressing. Pinchos are perfect for everyday noshing or enjoyable entertaining with friends.
Driven by modern eating, and seeing a trend for time-poor consumers wanting the very best in varied ingredients, Charlotte has created everyday simple food that captures this upsurge in the joy in eating, celebrating different flavours from around the world.
Founder of G’NOSH, Charlotte Knight, says: "Since launching G’NOSH dips to consumers three years ago, I’ve always intended to expand our reach further with products that embody the brand’s philosophy for down-to-earth, good quality ‘gourmet nosh’.
I believe modern shoppers have been looking to retailers to challenge them by offering more interesting and diverse foods that aren’t afraid to use bold flavours.
Consumers want to be assured of great ingredients and provenance in their food, but still need a convenient solution that fits with everyday living. The new Meals in Minutes, Dips and Pinchos range celebrate this joy in modern eating to resonate with our current lifestyles.”