Kraft Heinz is entering the ready-to-drink alcohol market with Crystal Light Vodka Refreshers, a low-calorie, pre-mixed cocktail available in Wild Strawberry and Lemonade flavours. The drinks will launch in select Northeast US retailers, with a broader rollout planned for 2026.
Each can contains 77 calories, 3.8% ABV, zero sugar, zero carbs, and light carbonation, targeting the growing demand for lower-alcohol, health-conscious beverages. The product is developed through a partnership with Barrel One Collective, which will handle manufacturing and distribution. A four-pack will retail for $9.99.
This launch aligns with a broader trend of non-alcoholic brands moving into the spirits industry. Kraft Heinz has previously experimented with alcohol-related products like Claussen Spritz and Grey Poupon Wine. Beyond beverages, the company has been expanding into new categories, introducing A.1. Steakhouse Butter and Philadelphia Cream Cheese Frosting to boost its market presence.