Global Brands, the independent drinks company behind brands such as VK, Hooch and Franklin & Sons, has been chosen as the official UK distributor of Whipshots, ahead of its launch into the UK market.
Founded by Grammy Award-winning US rapper artist and hip-hop mogul Cardi B, Whipshots is a vodka-infused whipped cream.
Having already experienced a successful launch in the US, where it has sold over 6m cans, Whipshots is now set to launch into the UK market.
“I’m taking Whipshots to the UK. That’s right, I’m taking Whipshots to the United Kingdommm,” said Whipshots co-founder Cardi B. “I’m killin’ it out here in the US and Imma kill it there too! Let’s go!”
Initially available in two flavours, vanilla and mocha, the 10% ABV whipped cream is a topper for cocktails, shots, coffees as well as desserts and ice cream.
Whipshots is shelf-stable for convenience – meaning no need for refrigeration.
Matt Bulcroft, Marketing Director at Global Brands, said: “This is a really exciting launch for the UK, as there is truly nothing like it available on the market currently. The combination of true category innovation, teamed with a highly engaged fan base, plus the versatility of the product means it’s set to be the ultimate drink and dessert essential for 2025.”