Another supermarket-first for Sainsbury’s, the new packaging will result in a minimum 65% reduction in plastic per product. The change will be across all Sainsbury’s fresh lamb mince products.
The lamb mince products will be vacuum-packed for freshness, removing all oxygen which typically causes a product to spoil more quickly, increasing the life of the current product and also allowing the product to last better in the freezer.
Richard Crampton, Director of Fresh Food at Sainsbury’s, said: “We know customers want us to reduce plastic packaging and that’s why we’re committed to making bold changes which benefit the environment as well as helping customers to reduce plastic waste at home.
The new packaging will be recyclable in-store at supermarkets, including Sainsbury’s flexible plastic recycling collection points available in all of its supermarkets.
The move is the latest in a string of changes made by the retailer in a bid to halve its use of own-brand plastic packaging by 2025.