Cathedral City, the cheese brand, has formed a new partnership with chilled on-the-go manufacturer Summit Foods in a move to expand its chilled product offering.
The exciting collaboration will see the launch of three new products: two Cathedral City toasties – ‘Cheddar & Ham’ and ‘Cheddar and Red Leicester’ – and a Cathedral City ‘Cheddar & Ham’ croissant.
The partnership represents a strategic move by Cathedral City to appeal to consumers seeking convenient snacking options whilst strengthening its presence in the chilled category, expanding beyond the cheese aisle.
The new product range builds on the success of Cathedral City’s other licensed products, including the Heinz Cheesy Beanz and the ready meal range launched in collaboration with Oscar Mayer in May 2024. Cathedral City has also seen success in the frozen category within Iceland, a key strategic licensing partner for the brand. With over 80 innovative products launched since 2021, the exclusive partnership has seen sales of £70m to date.
Commenting on the launch, Abi Armson, Cathedral City Senior Brand Manager, said: “We are excited to expand our chilled offerings with the introduction of these new on-the-go products. Our partnership with Summit Foods is a testament to our commitment to delivering innovative, high-quality options that meet the evolving needs of our customers.
“With consumers becoming increasingly time poor, shoppers are looking for quick, convenient and fresh meal solutions to satisfy their everyday food needs. Our new Toasties and Croissant tick all these boxes, whilst retaining the high quality and delicious taste that you would expect from Cathedral City.”
The new range will be available in 206 Sainsbury’s stores across the UK from 25 September 2024 with an RRP of £3 for the Croissants and Toasties. The range will be within the snacking area of the chilled fixture in the supermarket, outside of the traditional cheese aisle.
Armson continues: “Our exciting partnership with Summit Foods allows us to continue expanding Cathedral City’s presence beyond the cheese aisle, and we can’t wait for shoppers to try these fantastic new products.”