The Bonduelle Group has revealed plans to sell its packaged salad business in France and Germany.
For the past ten years, the Bonduelle Group has faced a structural decline in salad consumption in France and Germany, exacerbated by inflation and increased competition from private labels. This has led to a steady decline in the results of the fresh packaged salad business in these countries.
Today, the Bonduelle Group has announced to the company’s employees and their representatives several projects designed to protect the company’s long-term future.
These include the resizing of Bonduelle Frais France, with a plan to streamline head office structures and cease operations at the Saint Mihiel site, with a search for a buyer; exclusive negotiations with Les Crudettes, a company of LSDH Group, for the acquisition of its packaged salad business in France; and exclusive negotiations with Taylor Farms for the acquisition of its packaged salad business in Germany.
The Bonduelle Group shared: “These projects are necessary to preserve jobs within the Bonduelle Group’s sites in France and Europe. They will shift focus to Bonduelle’s other business operations to enable the group to continue accelerating its activities in the fresh delicatessen, canned and frozen food markets in these territories. The North American and Italian fresh businesses are not impacted by these projects. They operate under different market dynamics and will continue to manage and develop their activities in both fresh cut salad and delicatessen categories.”