Revolutionizing 5 ambient product categories, HungryHeads brings a new range of 27 delicious flavors. Made with fresh ingredients, these products boast a 12-month shelf life, are suitable for vegetarians and vegans, contain less than 325 calories each and are ready to eat in just 60 seconds.
VEETEE is set to transform the ambient food aisle. Building on the success of VEETEE’s Steam Filtered Rice Trays, which revolutionized the Ready to Heat Rice category and continue to drive double-digit growth with new flavor variants, VEETEE is now focused on enhancing the consumer experience across the broader ambient convenience foods category.
After making a market-first splash with NOODLEHEAD last year, bringing the taste and quality of fresh noodles to the ambient category, VEETEE now introduces the HUNGRYHEADS range. Launched in Tesco July 2024, HungryHeads comes in 5 Families designed for convenience and taste. Perfect for lunchtime, an afternoon snack, or a quick dinner, these delicious packs offer a speedy, satisfying meal in a minute.
The original NOODLEHEAD range gets 2 new flavors, delivering an even bigger range of lip-smacking noodles in 60 seconds—microwave or wok them in a pan with your favorite extras.
RAMENHEAD comes in 2 parts; noodles and sauce. They’re tastier than dehydrated noodles and faster and slurpier too!
SOUPHEAD spices up soup time with a range of warming Asian flavors that will get your tastebuds singing!
Meanwhile, family favorite MAC’N’CHEESEHEAD just oozes scoffability!
Last but not least, the Pasta Ranges, PASTAHEAD, comes in its own recyclable tray – so you’re just a fork away from a hearty, tasty meal.
HUNGRYHEADS will be block merchandised on shelves and featured on Gondola Ends, ensuring they are as easy to find as they are to cook. This launch is part of VEETEE’s strategy to bring “fresh excitement to ambient,” according to Rajiv Varma, VEETEE’s Managing Director. The launch will be supported by in-store visibility, a social media campaign, and targeted sampling activations.
Watch out for HUNGRYHEADS popping up at a store near you soon!
Visit: www.thehungryheads.com