Sunday, December 22, 2024

Plant-based firm expands HQ to keep up with demand

A plant-based firm’s factory has expanded only months after opening, amid “sensational” demand from consumers.

Myco has added another 3,000 sq ft to its production site in North Yorkshire, which will allow for a 600 per cent increase in production of the firm’s Hooba range of burgers and sausages.

The extension means Myco can vertically farm far more oyster mushrooms, which are converted into Hooba under that same roof.

Having recently brought the range to market, the company said it has proven so popular it had to expand to meet growing demand.

“Sales of our Hooba range have exceeded even our highest hopes, and the feedback we’ve had from customers has been superb,” said Myco CEO, David Wood.

“We had always planned on scaling up production over the next few years, but to be able to expand as quickly as this is incredibly exciting – and it is a testament to the quality of our product.”

Myco’s growth isn’t just limited to the number of mushrooms it can produce – with the team swelling thanks to two new vital appointments.

Business development consultant Will Marshall and Catherine Priestly, food service business development consultant, have joined the team.

With 18 years in the food industry, Catherine has worked for several notable names including Fable, Meatless Farm and Genius, while Will’s sales and marketing background has seen him in commercial director level positions for the likes of Xerox.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.
















Latest news

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close