Campari Group has inaugurated a new Aperol bottling line which, as part of an expansion of the Novi Ligure plant in Italy that will reach €75m investment, adds 6,500m2 to the existing 60,700m2 of covered area.
The expansion is a fundamental stage in the international development of the Group, which in 2023 recorded for the third consecutive year a double-digit organic growth on all profitability indicators.
Aperol, which has quintupled its growth in the last 10 years and achieved record performances, is the leading brand in Campari Group’s global sales (+23.1% in 2023, 24% of the Group’s total sales) and also in Italy, where it grew by +8.2% in 2023.
“We are proud to inaugurate the new bottling line dedicated to Aperol, which will allow us to increase our production capacity even more, allowing us to keep exporting worldwide the aperitif ritual, a symbol of the Italian lifestyle, characterized by a model of responsible consumption and of the highest quality,” said Matteo Fantacchiotti, Chief Executive Officer, Campari Group.
“The expansion of the plant, which takes place 20 years after its opening, is a further confirmation of the positive growth trend of recent years. Thanks to the passion and exceptional talent of our Camparistas, we celebrate today a remarkable milestone, which confirms our commitment to generating value, continuing on our strategic path of growth and transformation, ready to face future challenges.”