Running alongside the hotly anticipated upcoming edition of Labelexpo Europe 2023, where the label and package printing industry can meet, buy, network and learn, are three in-depth specialist master classes covering flexible packaging, sustainable labels and packaging, and wine labeling technology.
Label printers interested in moving into the competitive and highly lucrative wine sector, as well as suppliers, brand owners and designers, can find out everything they need to know to become successful; from choosing the right specialist inks and coatings, papers, substrates and machinery, to understanding current/incoming EU regulations, the various wine label embellishment techniques and, ultimately, designing the perfect wine label.
Organised by the Label Academy, the popular global training program for the label and package printing industry, this five-hour hour master class will open on Thursday 14 September with an introduction to wine labeling given by Stefano Pistoni, senior manager, business development, wine, spirits & beverage, EMEIA region, UPM Raflatac. He will highlight label design trends in the global wine market and consumer trends.
This session is followed by Dr Ignacio Sánchez Recarte, general secretary, CEEV (European Committee of Wine Companies) who will give an overview of the new EU wine label regulations, including CAP reform and using QR codes to inform wine labeling.
Susana Fajardo, product manager, wine, spirit & craft beer, for substrate experts Fedrigoni Self-Adhesives, will present the next session, covering the various wine label paper types.
Mark Walkling, product manager, ECP Packaging & Narrow Web Labels, Europe, Sun Chemical, will then cover specialist inks and coatings such as tactile and soft touch.
Andy Thomas-Emans, Labelexpo Global Series’ strategic director, will give an overview of wine label printing technology, including intermittent and offset label printing, digital printing and flexo/hybrid printing.
This leads into the next session, which examines wine label finishing and embellishment technologies, and given by Uffe Nielsen, CEO, GM. Stéphane Royère, head of business area, packaging and print, Kurz, will then delve further into embellishment techniques. This includes metallic decoration solutions, hot stamping and digital foiling.
Nicolas Günther, general manager, QR Marketing division at leading global converting group All4Labels, will uncover brand protection for wine labels, such as smart labeling, QR codes and other anti-counterfeiting technology.
Rounding off the master class, a leading wine brand and their label designer will showcase how they developed the perfect wine label and share their insight. Attendees will have the opportunity to sample the wine under discussion in the networking lunch at the end, sponsored by All4Labels!
Places are limited, so early registration is recommended to avoid disappointment.
For full details and to sign up, visit www.labelexpo-europe.com/label-academy-master-class-wine-labeling-technology.