Waitrose launches free-from pasta in food waste packaging

Waitrose launches free-from pasta in food waste packaging

In a UK supermarket first, Waitrose is launching two new gluten free fusilli pastas, with the packaging for the products in part made from food waste, helping to curb the growing issue of food waste.

The two new pastas are made entirely from green peas and red lentils respectively. A few peas and pulses don’t make the grade during the production of this pasta so, instead of being discarded, they are used to help create the box in which the pasta comes.

This new environmentally friendly packaging, made from 15% food waste, reduces the use of virgin tree pulp by 15% and lowers greenhouse gas emissions by 20%. The result is a box which can be in direct contact with the pasta, eliminating the need for an inner sleeve within the pack. The pasta box is also 100% recyclable.

Customers will be making a nutritious, as well as an ethical choice when picking up a box of the new pasta, with each portion being high in protein, a source of fibre and one of their 5-a-day. And it’s good news for those with a gluten intolerance, as both the green pea and the red lentil pasta are free from gluten.

Jo Heywood, Waitrose Pasta Buyer, said: “Pasta is such a staple product for many families, so it’s exciting to be offering our customers a pasta with a twist, both nutritionally and environmentally. We’re always looking at ways to cut down on our packaging, use more sustainable materials and reduce our food waste, so we’re pleased to be working towards all three of these targets with this new launch.”