Healthy food brand Wheyhey has secured £3 million investment which will help drive innovation plans for the coming year.
The company aims to “change the face of food” without shirking on health or taste.
Members of Adjuvo, the UK investment syndicate, led the commitments in the investment round.
Wheyhey’s £3 million of funding is supported by Former Weetabix CEO Giles Turrell, Lance Batchelor, the CEO of Saga and former GM of Amazon, Alan Parker CBE, the Chairman of Mothercare, and Bob Wigley the Chair of the new financial services Trade Association, amongst others.
Born out of a frustration with ‘secret’ unhealthy ingredients in so-called “healthy snacks”, the Wheyhey team created a range of naturally low-sugar, high-protein products that provide all the taste without any of the misleading health claims.
Founder and CEO Damien Kennedy says: “Receiving such significant backing at this stage in our journey is testament to not only the strength and uniqueness of our products, but also the fact that we are relentless in our pursuit to transform the face of food for the better.
“Our newly-announced funding from a group of influential investors who share Wheyhey’s spirit and passion for changing the way we eat, means that we have the pieces in place for a massively exciting year ahead.”
As well as high profile marketing campaigns and in-store activity, 2018 will also see further NPD innovation for Wheyhey, starting with the launch of the company’s first ambient product, a brownie that has been created as a great tasting, indulgent snack that’s also naturally low in sugar and high in protein.