As the lifestyles of consumers has been moving towards more easily available and delicious meals, the need for new home meal replacement solutions has become more and more important. Additionally, the public catering market has been experiencing growth, especially in Finland where an ageing population is growing rapidly. In response to these needs, Coveris Rigid Finland introduced ReadyFreshTM, a microwavable range which allows for home meal replacement and food on-the-go services.
Black PP bases offer a premium look and the clear PP lid gives clarity to showcase menu offerings. Both base and lid can be safely used in the microwave or hot cabinet, allowing convenience foods to be enjoyed at their ideal temperature.
Kimmo Tuovinen, sales director at Coveris Rigid Finland, said: “The new ReadyFreshTM range is an excellent choice for the growing home meal replacement markets in Scandinavia, but also other European countries.
“Our new solution offers great user experience and is the result of an efficient and good cooperation with our colleagues from the development & sales teams in the UK who have a similar, very successful product range for the UK market.”
The company is also seeing increasing interest in similar on-the-go and home meal replacement solutions from additional European markets including France, Spain, Germany and the Netherlands.