Nespresso is the official coffee supplier for this year’s Ryder Cup in Gleneagles, Scotland, taking place 23 – 28 September.
Throughout the tournament, Nespresso will provide an estimated 500,000 Grand Cru coffees, offering golf fans at Gleneagles the opportunity to sample some of Nespresso’s finest coffee at their bespoke Coffee Bar boutique.
The unique sponsorship with Ryder Cup builds on a rich history of sporting partnerships Nespresso has developed in recent years, including the sponsorship of emirates team New Zealand in the Americas Cup, one of sailing’s most prestigious competitions as well as the Abu Dhabi HSBC Golf Championship and BMW International Open.
Ian McDonald, B2B Manager, Nespresso says: “Given that Nespresso has a singular focus on delivering excellence and creating an ultimate coffee experience for customers – from bean to cup – our partnership with Ryder Cup was a clear match
In the UK, Nespresso provides a number of business machines to leading sports stadiums, including Royal Ascot and Wembley, offering a premium experience by introducing quality coffee for corporate hospitality spectators. The Nespresso coffee capsule system ensures that the expectations of savvy coffee drinkers are met both in and outside the home with Nespresso business solutions – an offering of coffee machines designed to meet the needs of some of the most discerning hosts in the world’s foremost hotels, restaurants and sporting venues.”
He continues “As the UK moves into a nation of coffee connoisseurs with increasingly sophisticated tastes and expectations, it is great that guests can enjoy a perfect cup of coffee at the world’s best restaurants, all the way through to, the largest sporting stadiums.”
The Nespresso Business Solutions coffee range comprises of nine different Grands Crus across four families, Ristretto, Lungo, Espresso and Decaffinated. Business customers are able to choose from a range of machines including the Aguila machine, with four extraction heads designed for high volume establishments to a smaller size, ideal for sports suites and boardrooms, producing exceptional coffee and hot water at the touch of a button.
Country Life, Dairy Crest’s Red Tractor assured butter & spreads brand, is launching a brand new ‘Tasty Treats’ on-pack promotion in collaboration with Kingsmill. The promotion will run across Country Life Spreadable and Country Life Spreadable Lighter 500g packs for eight weeks and will be highlighted by an eye-catching on-pack flash.
Aligned to ‘Perfect Partners’, one of Dairy Crest’s ‘Dairy for Life’ category growth drivers for Butters, Spreads and Oils, ‘Tasty Treats’ aims to drive the everyday relevance and consideration of butters and spreads across host occasions including toast, crumpets, muffins and waffles. By reminding shoppers that Country Life Spreadable enhances host foods and makes them even more delicious Dairy Crest hopes to encourage shoppers to buy into the brand more frequently.
Each shopper purchasing a 500g pack of Country Life Spreadable or Country Life Spreadable Lighter during the promotional period will have a one in three chance of finding a winning code that entitles them to a £2 off voucher, redeemable against Kingmill products. There are also hundreds of opportunities to win a premium toaster.
Emilie Grundy, Senior Brand Manager – Butter at Dairy Crest, says, “We are really excited to be partnering with Kingsmill to launch this on-pack promotion on our British butter & spreads brand, Country Life. With the recent resurgence in the popularity of butter, this is the perfect opportunity to remind consumers that Country Life makes all their bakery favourites taste even more sumptuous.”
The ‘Tasty Treats’ on pack promotion will be supported online on the Kingsmill and Country Life websites and via social media on Country Life’s Facebook page. The total Country Life brand is currently valued at £60m with Country Life Spreadable achieving 3.8% year on year growth ahead of the Spreadable Butter sector.