Macfrut Innovation Oscars awarded

The latest innovations in the fruit and vegetable supply chain were honoured at the Macfrut Innovation Oscars, presented on the final day of the popular exhibition.

The winner in the packaging category weas the multi-variety Christmas package realised by the VOG Consortium for Marlene apples. The prize in the machineries and sorting-packaging technologies category went to Turatti with its strawberry capper Frazer model, while Gaiago was voted the best in the logistics and services category with its Soleil’ Meilleur. The winner in the seeds and fruit and vegetables category is San Lidano with Orti Laziali. Visitors to the show chose Ortoromi with its Insal’Arte as their special winner.

Macfrut hosted an increased number of visitors and exhibitors in 2014, and is now working on the new project that is being developed for Macfrut International 2015.

At the event, Domenico Scarpellini, President of Cesena Fiera, announced that this show will be the last one under his management. He said, “Working at Macfrut has been a deeply rewarding experience, both at the professional and at the personal level. I wish to thank all my colleagues of the board of directors, as well as all employees. One of our goals has always been to make Macfrut as efficient and well-functioning as possible - it was a joint enterprise, to which we all contributed. I want to express all my wishes to my expected successor."

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The winning beer is a citrusy Pale Ale brewed using Citra hops. The judging team praised its luscious notes of tropical fruit, beautifully balanced malts, and sparkling amber appearance.

Emma Hibbert, Marketing Director at Adnams, says, “We are overjoyed to have been recognised by such a prestigious panel of judges. Ghost Ship has been a real success story for Adnams. Times are good for canned beer, with more and more premium beer brands choosing the format.”

Chiara Nesbitt, one of the five independent judges and Beer Buyer for Tesco, says, “The competition was very tight but Adnams Ghost Ship clearly stood out from the others. We felt this beer had the widest appeal of the finalists and all agreed it was a joy to drink and suited the canned format perfectly. All twelve finalists are great examples of how independent beers look and taste great in cans.”

Graham Fenton, Chairman of the Can Makers, says, “It has been a privilege to sample such a great range of beers and to select our fantastic winner. It’s also been gratifying to see how successfully Indie Beer Can Festival has tapped into the rapidly growing trend for independent beers in cans. Cans are convenient, light, quickly chilled and they look great. In America canned independent beers are the height of cool, it won’t be long before the same can be said in the UK.”

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