New look for Calypso’s Fairtrade Pure Juice range

Calypso Soft Drinks has launched a totally redesigned range for its popular Fairtrade Pure Juice range, to coincide with the twentieth anniversary of the Fairtrade mark in the UK.

Calypso was one of the first soft drinks companies to gain accreditation with the Fairtrade Foundation in 2001 and has seen its range grow and flourish over more than a decade. The new packs offer a highly visual, brightly coloured bold design to stand out and appeal to a wide consumer audience.

The new design appears across the range of Calypso Fairtrade Pure Juice pack formats - 500ml bottles and 200ml cartons of Fairtrade Pure Apple and Orange Juice and 85ml Cuplets of Fairtrade Pure Orange Juice.

Michele Davies, Calypso Marketing Manager, says, “We will be supporting the Foundation’s theme of ‘choose products to change lives’ – its all about consumers having the power to change the world every day by buying Fairtrade products. With one simple choice, farmers all over the world get a better deal and have a better, fairer life as a result.”

Kingsmill launches Christmas tree crumpets to toast festive period

Kingsmill is launching new Christmas tree-shaped crumpets to help retailers add value to the category over the festive period by encouraging impulse purchasing and attracting new shoppers.

Ky Le Vuong, Group Brand Manager at Allied Bakeries, says, “Crumpets help retailers to drive value and volume growth in the bakery category during the winter months. They’re a warming evening treat for mums looking for some well-earned ‘me time’ after the kids have gone to bed, and an increasingly popular after school snack for children because they’re more substantial than crisps and chocolate.

“We know that consumers are looking for novel and fresh ideas to inspire them at breakfast and snacking time, while retailers are looking for products that support in store events and help them to drive incremental sales by capitalising on seasonal occasions. Our festive shaped crumpets play to both of these needs and will help retailers grow sales in the bakery category in the run up to Christmas.”

The success of novelty ranges in this category was seen last year when Asda launched its limited edition Christmas tree crumpets. The range attracted 229,000 new crumpet shoppers in Asda, compared with the previous year. Kingsmill Christmas tree-shaped crumpets launched in November as a 6-pack format, with a RRP of £1.

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Swedish startup wins world’s largest beverage contest with relaxation drink

NOA Potions has won the top prize in the World Beverage Innovation Awards, with the anti-stress beverage NOA Relaxation.

The Swedish startup thereby triumphs over multinational companies such as Del Monte and Pernod Ricard by winning in the best premium drink category.

Noa Fridmark, founder of NOA Potions, says, "It’s like Sweden winning the World Cup. We have defeated the giant Pernod Ricard, a multinational with more than eighteen thousand employees. We are less than ten people working in our company and the judging panel thinks we are better. That’s big."

The sales of relaxation drinks have boomed in the US and business media such as Bloomberg and the Wall Street Journal has highlighted the new market as a potential billion-dollar industry. Noa Fridmark and his team have now brought the novelty to Sweden. NOA Relaxation has been out in stores for less than a month but has already received considerable attention both nationally and internationally.

Noa Fridmark says, "There is an empty spot on the market, that’s why we have been welcomed with open arms. The relaxation drink has emerged as a counter-reaction to energy drinks. The need for this type of drink is out there – people are stressed. Our beverage makes your head sharp and body calm. It’s a healthier way to focus. I see this prize as a big recognition."

Noa Fridmark has gone from initial idea to final product in less than a year. Several big names within the industry have spotted the young entrepreneur and his new beverage. Former GM of Red Bull Nordic, Robert Grenmark, has invested in the Swedish startup. Another investor is Göran Lundqvist, former CEO of Absolut Vodka.

World Beverage Innovation Awards is the world's largest beverage contest. Last year, more than 400 brands participated from over 40 different countries. This year's contestants included, among others, Coca-Cola, Nestlé, Arla Foods, Carlsberg and Evian. The awards were presented during a ceremony at the largest beverage exhibition, BrauBevaile, in Nuremberg, Germany.

Birds Eye expands fish chargrills range

Since launch in March this year, Birds Eye Fish Chargrills have proven hugely successful achieving £7 million worth thus far.

To celebrate this success we’re introducing a brand new delicious flavour to continue to engage and excite consumers; Sweet Jalapeno, Red Pepper & Honey.

Fish Chargrills was launched earlier this year (March 2014) as part of the premium Inspirations range, crafted to combine the finest and freshest ingredients with exciting flavour combinations.

Providing busy consumers with superior evening meals, the Inspirations range forms part of Birds Eye’s ‘Food of Life’ strategy to develop and introduce innovative foods that can be enjoyed every day by everyone.

Fish Chargrills are the ideal choice for those looking for a light and healthy dinner option. Offering the tastiest chargrilled fish with less than three per cent fat, Chargrills can be baked or barbequed in the tray provided and come in a variety of delicious flavours including: Sun Blushed Tomato, Basil & Oregano, Juicy Lemon, Rosemary & Thyme, Thai Coconut, Lemongrass & Chilli and now the latest addition of Sweet Jalapeno, Red Pepper & Honey.

HIE supports Isle of Skye brewery to expand

A brewery based on the Isle of Skye which is experiencing a growing demand for its award-winning beers is to expand into new markets around the world. The £450,000 development at the Isle of Skye Brewing Company is being supported by a grant from Highlands and Islands Enterprise at the company’s site in Uig, Isle of Skye.

The company is expanding the production capacity of its existing brewery in Uig where twelve staff are currently employed. This is the first phase of the business' long term development plan with this initial expansion expected to create a further five jobs in Uig. As the customer base continues to grow, the company has established a distribution centre in the central belt and recruited two business development managers to lead growth of the brewery’s customer base at home and abroad.

The brewery has also begun rebranding, with Red Cuillin becoming Skye Red, Black Cuillin now Skye Black and Hebridean Gold has become Skye Gold. The original product has been retained to keep its taste and quality but the rebrand has made it more attractive to modern drinkers. HIE is supporting the project with a £116,000 grant to this first phase of a long term development for the company in Uig.

Kenny Webster, Managing Director, says, “There is so much more potential to grow the business both at home and internationally and we would like to introduce new kegged products. We are delighted with HIE’s investment as this will allow us to increase production, support our rebranding and establish new national and overseas markets.

“To accommodate the increase in production, a new building is required to house the existing storage to free up room within the current brewery building for new tanks. The developments will enable us to double our number of staff by next year and it will also triple our turnover in the next three years.”

The brewery was established with support from HIE in 1998 by founder Angus MacRuary although the main operator and majority shareholder is now Kenny. Angus’ extensive knowledge and expertise has not been lost as he is now the Operations Director.

Angus says, “Our new expansion plan means that we are now revisiting export markets where we have previously sold our beers such as USA, Canada, Finland, Switzerland, and Japan. This has been aided by the Smart Exporter programme delivered by HIE – an excellent programme which we found to be informative and very beneficial. Export markets are to the fore in our business plan, which will double our production capacity in the next four years. It’s an incredible journey and we are set to export 20% of all production in the next three years.”

To further strengthen the Skye Brewing Co team, Cameron Murray has been appointed through the award winning ScotGrad Graduate Placement Programme. He will focus on the rebranding and social media project. ScotGrad is funded and delivered in the region by HIE and the European Regional Development Fund.

Caroline Forsyth, Development Manager at HIE, says, “HIE’s assistance will allow the business to immediately increase their productivity on their site in Uig, transform their existing team to develop capacity towards their three year plan to increase domestic and overseas sales, as well as providing employment opportunities in the fragile area of Uig. We wish them every success in the expansion.”

TREK launches new flavours, packaging and recipes

Natural Balance Foods launched a range of TREK Protein Energy Bars featuring four flavours and a packaging transformation, featuring bright, bold splashes of colour as well as vivid scenery from across Europe.

Reporting growth of 553% v 2013, Trek has strengthened its position in the market with the recent re-launch of its Trek Flapjacks, which helped add £1.2 million value to the brand and drive it from 35th in the Healthy biscuits singles category to 14th.

With strong momentum behind the brand, the new Trek Protein range is set for a strong launch this Autumn, with Supermarkets & High Street retailers including Tesco & Boots already agreeing to list the range.

The new range will also be available to buy on the Natural Balance Foods website from August 2014, The four bars in the range are: Peanut Power, Cocoa Chaos, Banana Blast and Berry Burst.

For the first time TREK Protein Energy Bars are gluten free and are, as ever, 100% natural, dairy and wheat free without any added sugar or syrups. The exciting new adventure-inspired packaging takes consumers on a mini journey across Europe with images from the stunning Lake District, lush Scottish Highlands, the Caucasus Mountains in Russia and the breath-taking Dolomites in Italy.

With a simple ingredients list of just gluten-free oats, dates, raisins and protein soya ‘crunchies’, TREK bars contain one of your five a day and also 10g of protein to help keep consumers feeling fuller for longer. Each bar is split into three snack-size segments so you can refuel before, during and after exercise.

This format also means the bar can be enjoyed at steady intervals throughout endurance events such as marathons or triathlons or, simply at your desk for a quick hit of energy.

Jamie Combs, Managing Director of Natural Balance Foods, says: “We are very excited to be launching our new and improved range of TREK Protein Energy Bars. Over the past year, we’ve not only listened to what consumers think about TREK, but also what they want and need from an energy bar. With TREKs exciting new flavours, nutritious recipes and attractive packaging we’re sure these will be a summer hit.”

Molson Coors to offer 5 million free Sky Sports Day Passes

Molson Coors, one of the UK’s biggest brewers, is offering 5 million free NOW TV Sky Sports Day Passes with selected packs of Carling.

For the second year in a row, Carling has teamed up with NOW TV – Sky’s internet TV service – to give consumers a free NOW TV Sky Sports Day Pass. The offer gives Carling customers free access to all seven live Sky Sports channels for 24 hours through NOW TV.

Selected packs of Carling will contain a Unique Ref Number (URN) which will access a day pass worth £6.99. The URN can be activated on-line and channels can be streamed to a range of internet-connected devices, including tablets and smartphones.

As a result of the promotion in 2013, the growth of Carling supported an overall 2% growth within the category. To date, Carling is performing better that the category with 11% MAT growth (moving annual target), compared to 5% average MAT for mainstream lager.

This year, five million codes will be given away in 2014, compared to 3.6 million in 2013 – almost a 40% increase. Also new for 2014, Carling British Cider will be included in the promotional packs alongside Carling lager.

Alpesh Mistry, UK Customer Marketing Director at Molson Coors, says: “The campaign last year brought a number of shoppers back to mainstream lager. Following this success, our focus on the needs of our shoppers and a great partner like NOWTV, it seemed natural to re-launch it bigger and better again in 2014.

Pascal Wharton, Commercial Director NOW TV, says: “Carling is a great partner for NOW TV and following the popularity and success of the promotion last year we’re delighted to have it return in 2014. Customers love the ease of the mechanic - being able to simply apply a code to their NOW TV account - and with the breadth of fantastic sporting events available across all 7 Sky Sports channels, every sports fan will find something to enjoy with their free pass from Carling.”

The promotion will be available from mid-October through to December in all major supermarkets and convenience stores.

The Saucy Fish Co. releases something unique to the fish aisle

The Saucy Fish Co. is bringing something unique to the fish aisle once again with a new Squid, King Prawn and Chorizo with a Sherry and Herb Sauce – from £4.50 per pack, available from Waitrose stores.

The latest addition to its range of easy to cook oven bake bag products is the first to offer a combination of meat and seafood in a Spanish-inspired twist on the classic surf and turf.

Neatly encased in a reflective bag, simply oven-bake for 11 minutes at 180°C until the sherry butter infuses into the freshly baked seafood – for a dish of restaurant quality. Best served in tapas style or alongside a fresh radicchio salad.

Simon Smith, Managing Director at The Saucy Fish Co. says: “Our latest offering really brings something unique to the fish aisle – a dish combining seafood and meat, designed to attract time-strapped shoppers seeking a quick and tasty mealtime option of restaurant quality.

"We’ve seen a growth in sales within the convenience sector, and our easy to cook foil bake bag range of products are perfectly placed to cater to this audience.”

This new product joins Smoked Haddock with Vintage Cheddar, Salmon with Sweet Chilli and Salmon with Red Pesto to make up a four strong range of foil bake bag products – perfect for novice cooks.

DS-gluten free adds extra crunch with the Mini Os biscuit

DS-gluten free, the gluten free biscuit brand leader,1 is delighted to announce the launch of the delicious Mini Os into its popular gluten and wheat free biscuit portfolio.

With a staggering 92% of UK adults regularly indulging in sweet snacks2 and over half of UK households now buying into the free from category,2 DS-gluten free expects this new option to be welcomed by the 20% of gluten free consumers eating biscuits on a daily basis.

Exclusively available in 115 Sainsbury’s stores from 28 September, the Mini Os sandwich a soft, creamy, vanilla filling between two mouth-watering chocolate flavoured biscuits. With a 12 month shelf life, and containing no gluten, wheat, egg or preservatives, this crunchy treat meets a number of gluten free consumer demands and comes in a nine biscuit foil tube for £1.20.

Drawing on over 30 years’ experience in gluten free foods, DS-gluten free has used its unparalleled expertise to develop this exciting addition to its biscuit portfolio.

Bradley Grimshaw, Commercial Director of DS-gluten free, says: “Our top selling biscuit range has experienced a significant growth in sales over the last year,4 so we are confident that this new addition will prove to be popular amongst consumers.”

The DS-gluten free Mini Os will sit alongside popular consumer favourites DS-gluten free Custard Creams, Chocolate Fingers, and Rich Tea.

“This Oreo inspired biscuit will appeal to both adults and children alike,” adds Bradley.

“We are investing in a targeted marketing and PR campaign to raise consumer awareness of this new product through both social and traditional media.”

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