Catering for an increasingly diverse nation

Bombay Halwa has strengthened its ‘Royal’ range with the introduction of a new selection of ready meals and convenience foods that provide classic western dishes, primarily for the Asian market.

As the diversity of cultures in the UK continues to grow, so does the range of eastern influenced foods available on the supermarket shelf. However, products such as curry ready meals are actually much more likely to be purchased by consumers of western decent. The reason for this is that many traditional Asian families are much more likely to scratch cook dishes that are entirely influenced by their own heritage.

What has been scarce is the availability of Halal ranges that offer consumers the convenience of ready meals, while acknowledging that all UK residents, regardless of their ethnicity, have diverse tastes and are hungry for choice.

Bombay Halwa Director Zeenat Harnal says, “We have created a wonderful range of gourmet meals for connoisseurs of fine cuisine. A fantastic fusion of eastern and western flavours are the ultimate in convenience and which will delight your taste buds. We’ve put a lot of time and effort into developing a range that fills a clear gap in the market and once again we’ve asked our design agency Brand Britain,to develop packaging for the new range to maximise its shelf presence.”

The range, which includes Beef Lasagne, Spaghetti Bolognese, Cottage Pie and Chicken & Mushroom Fusilli, has initially been rolled out in specialist convenience retailers.

Dairy Crest launches Cathedral City Selections mini bag for convenience sector

Dairy Crest is pleased to announce the launch of the brand new Cathedral City Selections Mini Bag. Created specifically for the convenience sector, Cathedral City Selections Mini Bag include five individually wrapped 12g pieces of the Nation’s favourite branded cheddar including Mature, Extra Mature and Vintage variants. The new smaller pack size has been designed as a bespoke solution for top-up shop and on-the-go snacking occasions in Convenience, meeting the increasing demand for adult cheese snacks which has seen growth of 8% YoY.

Elaine Mc Cague, Cathedral City Marketing Manager said: “We are delighted to be launching our popular Cathedral City Selections Variety bag in a brand new format tailored to the convenience sector. The smaller pack size has been developed to help convenience retailers target the top-up shop mission and carries an attractive MRSP of just £1 to encourage trial. Cathedral City cheddar is high in protein and a source of calcium, making it both a nutritious, and delicious savoury snacking solution for in home or ‘at desk’ consumption.”

The Cathedral City Selections brand is now worth £3.3m and is one of the biggest brands in adult cheese snacking, commanding a 16% share of the market. Cathedral City Selections Mini Bags will be available to buy from Tesco Express stores from June with an MRSP of £1, rolling out to wider convenience retailers in the coming months.

Rachel’s launches first new packaging redesign in five years

Rachel’s, the premium organic dairy brand, has unveiled its first packaging redesign in five years across the full range including its big and small pots, Divine Rice and Divine Desserts.

Keeping the signature black & white colour pallet associated with Rachel’s, the new simplified packaging, designed by branding agency Parker Williams, showcases the brands food credentials using eye-catching photography and coloured roundels, yet continuing to proudly reinforce its Organic status. The refresh also marks the return of Rachel Rowlands on pack, with the brand’s founder speaking passionately about individual flavours and explaining why her recipes are so special.

With 96% of households buying in to the dairy market, brand recognition and standing out from the competition has become increasingly important to brands. The new design places an emphasis on consumer demand for a focus on taste, highlighting the highest quantity of fruit in the yogurt, its distinctive creamy texture as well as ensuring the fat content is clearly visible – an element which has become more and more important to consumers.

The latest refresh will roll out in-store across the range from June, as part of a wider marketing strategy, which includes PR and social media support. Rachel’s hopes to appeal to a more food conscious audience as well as set itself apart from the competition.

Daniel Wheeler, marketing manager at Rachel’s, says, “Our new design represents a positive change for Rachel’s, and with our last refresh taking place five years ago, this new design proudly showcases Rachel’s unique flavours and texture which makes the brand so special. We know taste is a key purchase driver for shoppers in the category and to the Rachel’s brand, which this re-design delivers upon in full. Extensive shopper and consumer research has shown this new design shows significant improvements in purchase rate and conviction in-store, plus increased visibility among non-users. This new design keeps true to the style and sophistication expected from Rachel’s and to our proud organic credentials.”

Snacks with Crisp Sensation coating scoop prestigious Dutch retail awards

A range of coated oven snacks from the Dutch manufacturer Royaan is shaking things up in the frozen snack foods market.

Having won Food Personality FoodTopAward in April, Royaan’s Kwekkeboom Oven range has topped things off by being awarded the Golden Wheel of Retail – the biggest prize in the Dutch retail world. Both awards are presented to the most important introductions in the Dutch food trade. Kwekkeboom Oven also received two additional prizes in the Wheel of Retail competition - the Category Wheel for the best introduction within frozen foods and the Innovation Wheel for the most exciting new product during 2014. As well as being important for Royaan, these awards are a great endorsement for Crisp Sensation, the inventor and license holder of the novel coating process used in Kwekkeboom Oven snacks.

It is highly unusual for one brand to win both of these retail awards. The holistic judging criteria make Kwekkeboom’s success particularly meaningful, as they covered actual retail sales as well as assessments by retail buyers and consumers. Of all introductions in the retail trade, food and non-food, Kwekkeboom Oven achieved the second highest turnover, and the highest for food products. Additionally, all awards nominees were rated on category value creation, category business growth and consumer acceptance by a jury of Retail Category Managers and Buyers from the Netherlands’ major retailers. Consumer research, in which consumers assessed the nominees on preference, was also taken into account. Royaan was also praised for its outstanding commercial campaign.

According to Bart Bakker, CEO of Royaan, the company’s success owes much to its partnership with Crisp Sensation, the inventor of the unique coating process used for the Kwekkeboom Oven range. He says, “Having an excellent commercial strategy and plan will only work with an excellent product. Superior product performance lies at the heart of any successful introduction, and that is exactly what Kwekkeboom Oven offers. It is clear that without the Crisp Sensation technology, this would not have been possible.”

Following a two-year development process with the Crisp Sensation specialists, Royaan introduced the Kwekkeboom Oven range to Dutch retail stores in October. The products immediately set a new impulse on the highly competitive but stagnant snack foods market. The range comprises beef croquettes, the Dutch speciality “bitterballen”, cheese dippers and chicken nuggets – the latter in pure chicken or with added Italian, saté or curry sauce fillings. Thanks to the innovative Crisp Sensation coating system, the oven snacks have an excellent crumb comparable to deep fried snacks and a core that remains juicy and tender, even hours after preparation. These superior properties allow for a premium price point and secure above-average margins for retailers.

Manufacturers across the globe who want to make use of the Crisp Sensation technology can do so under license and within a long-term partnership that also comprises expert support in product development and implementation. To give consumers an at-a-glance guarantee that they are purchasing a premium quality snack, Crisp Sensation has developed a co-branding logo for use on-pack.

Leading international coffee brand arrives in UK

Cafés Novell, which started in Spain in 1958 and is one of Spain’s top coffee roasters, is involved in the global sourcing, selecting, roasting and distribution of high quality coffee to businesses across the world.

Now, Cafés Novell has been launched into the UK, initially focusing on Yorkshire, London and the North of England. The UK expansion is being spearheaded by a joint venture with leading property development, investment and retail management group, Yorkshire-based Scarborough Group International, headed by the McCabe family, who are also co-owners of Sheffield United.

The partnership has already experienced success in Asia, where they teamed up to form Espuma coffee shops in Hong Kong and now across China, with an anticipated 30 outlets by 2017 to cater for the growing demand for coffee from both locals and visiting foreigners.

Cafes Novell, which is number one in Spain for customer service to its clients, has built a reputation for premium quality coffee and over the years has expanded throughout the country. In recent years the company has started to expand globally with offices opening in Italy, Hong Kong and the USA.

Phil White, managing director of Cafes Novell UK, said: “We are really excited to bring the Cafés Novell brand to the UK, growing our international reach and aim to provide the perfect cup to our clients’ customers through our focused customer service support and training, along with our extensive range of premium quality coffee.”

Ocean Spray taps into snacking-on-the-go trend

Ocean Spray will capitalise on the buoyant consumer demand for ‘bite-size’ snacks and refreshment products by introducing its Cranberry Classic juice drink 330ml bottle to the impulse and convenience sector. Based on extensive market research, the handbag-friendly bottle was designed to appeal to health-conscious time-poor consumers with hectic lifestyles, looking for a convenient drinks solution. It provides a great source of cranberry refreshment for a lunch on-the-go, for the first time in a convenient single serve format.

With cranberry being the fifth most preferred flavour of juice-based drinks, the much-anticipated product launch will help convenience retailers across the board target the lucrative eating-on-the-go segment. The new smaller, single serve PET bottle will help unlock new sales opportunities by tapping into the impulse buying behavioral pattern that increasingly prevails over traditional sit-down meals.

Caroline Bethell, Marketing Director EMEA at Ocean Spray International Services (UK) Ltd., commented: “In the busy office culture, consumers often fall into the trap of eating at their desks whilst carrying on with their extensive to-do list. Our new product development strategy is informed by the latest social trends as we aim to accommodate the market needs. Our convenient new product size offers consumers a cranberry-flavored refreshment on-the-go or as part of an ‘al-desko’ lunch in the office.”

United Biscuits gives a boost to breakfast with new on-the-go range

United Biscuits, the leading international manufacturer of biscuits, snacks and cakes, has announced the re-launch of its McVitie’s Breakfast biscuit range, which includes the launch of two NEW products - McVitie’s Breakfast Oaty Breaks and McVitie’s Breakfast Fruit & Oat Bakes, as well as a new modern packaging design. The McVitie’s Breakfast range seeks to make the modern breakfast more enjoyable, incorporating hearty porridge oats to create a delicious and wholesome breakfast offering.

McVitie’s Breakfast Oaty Breaks are baked with porridge oats and packed with fibre and energy-releasing B Vitamins, Vitamin D and Iron. Featuring a NEW snappable format, they are available in a choice of two flavours; Golden Syrup and Raisin & Cinnamon. For those looking for a fruit based option, McVitie's Breakfast Fruit & Oat Bakes offer wholesome wheat-meal and oat biscuits with a tasty fruit filling available in both apple and blueberry flavours. Both are available in handy portion packs sizes which are great for eating on the go.

Forming part of the McVitie’s masterbrand, McVitie’s Breakfast Oaty Breaks and McVitie’s Breakfast Fruit & Oat Bakes will be supported by a £3m media spend, including a television advertising campaign, PR and bespoke in-store promotions.

Kerry Owens, Head of Healthier at United Biscuits, says: “ Modern and busy lifestyles continue to put pressure on our day with 55 per cent of us eating breakfast biscuits on the go, so it’s important to start the day with a tasty and satisfying breakfast. Consumers are increasingly looking for alternative options for a wholesome breakfast on-the-go. These new additions to the McVitie’s Breakfast range will offer hearty and delicious choices to help them kick-start their day.”

Berliner Pilsner hits the UK beer scene

Berliner Pilsner is launching to the British public, bringing with it the vibe and atmosphere of one of the world’s greatest party cities.

The UK’s obsession with Berlin is clear as more than two million Brits visit the German capital, which has long been counted as one of the most vibrant, creative, and gritty cities in the world, every year. One of Germany’s best-selling breweries, Berliner-Kindl-Schultheiss-Brauerei will be launching Berliner Pilsner across the UK throughout 2015, giving Brits the chance to enjoy a taste of the city famed for its food and drink.

Berliner Pilsner has been a stalwart of Berlin culture since its introduction to the German Democratic Republic in 1963 and is brewed according to the German purity law and finished with yeast from its own pure breed. The beer’s label boasts the notorious Berlin Bear, a unique mascot and symbol of the capital that appears across Berlin in the form of ‘Berlin Buddy Bears’ - a symbol of tolerance and openness.

Jörg Peter at Berliner-Kindl-Schultheiss-Brauerei says, “It’s great to be launching a beer that’s so well known in Berlin, and such a huge part of Berlin culture, to the UK beer scene. Berliner Pilsner encompasses the fantastic attitude and philosophy of Germany’s complex capital – ‘Berlin, du bist so wunderbar!’ –and we can't wait to share our city with the UK.”

Still made in Berlin, the pilsner will be available to stockists on draught in kegs and convenient glass bottles measuring 355ml exclusively from renowned independent importer and distributor, James Clay. This modern lager is light with a crisp, spicy bitterness and an ABV of 5%.

Stockists interested in finding out more information about Berliner Pilsner should contact James Clay, an independent importer and distributor of specialist beers from across Europe, the United States and worldwide, along with quality UK craft beer brands.

BrandOpus help Kingsmill fly high with a redesign

BrandOpus has worked with Kingsmill to redesign their brand and packaging design across the entire portfolio of products.

The challenge was to strengthen the brand, to imbue meaning and personality over and above the functional attributes of the products, whilst establishing a clear portfolio architecture and simplified pack communication hierarchy that will form a strong platform for coherent innovation.

The outcome introduces a subtle sense of the brighter side of everyday family life, which drives distinctiveness and emotional connection at a brand level. The new architecture aids navigation at fixture whilst creating greater range consistency and brand impact within a cluttered and price-driven market place.

Paul Taylor, executive creative director, BrandOpus, says, “The new design introduces a fresh, playful and light-hearted touch to a brand that is a well loved household favourite. It is a pleasure to be involved in redefining Kingsmill’s presence in the category, we are excited to see the brand flying off the shelves in the very near future.”

Darren Grivvell, Director of Brands at Kingsmill, says, “BrandOpus have been great partners to work with. They are collaborative, strategic and what stood out most is their approach to using metaphors to create emotional brand world. We’re delighted with the outcome and looking forward to see the impact in-store."

The new identity and packaging is due to soft launch from 18th May.

Chef-quality sauces in an instant from Frutarom

Just in time for spring, Frutarom Savory Solutions GmbH presents two additions to its Lucullus Sauce portfolio.

The company’s Hollandaise sauce provides the perfect accompaniment for asparagus, whereas its Gratin sauce capitalises on the current trend for authentic and traditional oven-baked dishes. These versatile, powder-based mixes have been prepared without the use of flavour-enhancing additives. Easy to use, they are the perfect choice for artisanal butchers, bakeries, and other outlets that offer hot lunches or on-the-go meals as well as convenience food manufacturers.

Widely recognised as one of the French haute cuisine “mother” sauces, Hollandaise is often served with asparagus, but as a versatile garnish, it also goes very well with a variety of other vegetables, fish and eggs Benedict. Making a good homemade Hollandaise sauce can be time-consuming and challenging, as working with egg yolks and an emulsion that separates easily makes it notoriously difficult to prepare. Frutarom offers its customers an easy-to-use solution that tastes just like it was made in a professional kitchen.

To prepare, mix the powder with cold water and bring to the boil. Then, reduce the heat and add butter. Offering a perfect combination of colour and texture, the sauce can be served as is or further refined with white wine, lemon or spices, or garnished with herbs to create a Béarnaise sauce.

The Gratin sauce is suitable for all dishes prepared “au gratin”, such as potato, vegetable or pasta bakes. Simply add the powder to cream, stir and allow it to stand for thirty minutes. After baking, the result is a perfectly prepared gratin dish with a comforting and delicious cheese taste.

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