Innovative start-up is set to have a positive impact on food and drinks industry, and usher in a new age of confidence for tech-savvy consumers.
Consumer Physics, an Israeli-based start-up, has launched a pocket-sized device which instantly analyses the composition of food and drinks. As Dror Sharon, co-founder of the firm explains the device is “the first molecular sensor that fits in the palm of your hand.”
The device was launch with the financial aid of a crowd funding campaign (through popular site Kickstarter, where it raised, 1,381 per cent of its funding coal within 24 hours) with a total 13,000 customers already placing orders for the device.
The SciO, doesn’t need to make any contact with the material or substance being tested. It works by using near-infrared spectroscopy to interact with every molecule to create a unique optical signature or molecular fingerprint. Used in conjuncture with a smartphone or tablet, and Consumer Physics database of matter, this signature, like a barcode, which reveals the given object’s chemical properties from fat to sugar content.
The untold applications could have a huge impact across the food and drinks industry and beyond. One expand would be its used in combating spiked drinks in pubs and bars, or determining whether a product really is what it claims to be. Following the horsemeat scandal and the spate of recent product recalls, consumers will now have the opportunity to take traceability and food composition into their own hands, and that’s a powerful realisation.
It’s not only limited to the food and drink industry, as it also has the ability to identify the compositions of medications and other objects. Indeed, such are the possibilities that the firm was awarded as Technology Pioneer by World Economic Forum last month.
Although the product is ground breaking, its applications are currently limited to scanning individual substances and objects. For example, whole dishes are proving to be somewhat of a problem. The future, however, is looking very bright.
Rachel’s has launched its first ever organic Divine Desserts range, arriving in Waitrose and Sainsbury’s stores from late August.
Renowned for supreme taste and premium organic credentials, Rachel’s new indulgent desserts are made lovingly and with care, using only the finest fresh organic ingredients and no artificial flavourings or preservatives.
Presented in individual glass ramekins which can be re-used after eating, the new desserts are available as a pack of two, ideal for sharing during nights in with friends and family, after dinner, or simply when you want to spoil yourself to a mid-week treat. Divine Desserts are available in two delicious varieties:
• Divine Chocolate Pot - A combination of the finest organic chocolate, milk and cream, the chocolate pot has a meltingly luscious texture and a rich, chocolate flavour.
• Divine Vanilla Pot - With a careful blend of fragrant vanilla and a light and silky smooth texture, Rachel’s sumptuous pot promises a melt in the mouth experience.
Sophie Giraudel, brand manager at Rachel’s, says: “The addition of Rachel’s Divine Desserts brings another dimension to the Rachel’s brand, presenting an exciting opportunity for us to leverage our expertise in the dairy sector as we expand into the desserts segment.
“Following the success of Rachel’s Divine Rice; our new desserts range provides shoppers with a different way to enjoy Rachel’s straight from the fridge, incorporating the very same passion, care and organic ingredients as all Rachel’s products. Such innovation brings fresh opportunity for us to capitalise on the moments of indulgence we know everyone looks forward to, whilst keeping our consumers engaged and excited by the Rachel’s brand.”
Rachel’s new range is available from Waitrose and Sainsbury’s, priced at a RRP of £1.99 for a pack of two.
Mello, the UK’s first and only range of raw, fresh melon juice, has secured a listing with organic farm shop Daylesford.
This new listing is further evidence of the growing appetite amongst British consumers for premium fruit juice. In 2013, overall sales in the juice and smoothies category grew by 2.1% to £1.5 billion, with purchases of from-concentrate declining whilst chilled juice drinks achieved double digit growth1.
Mello will launch into Daylesford with two unique raw juice varieties - Watermelon and Cantaloupe Melon. Each has its own unique properties and specific health benefits, providing broad appeal to both men and women looking for high quality, fresh juice, bursting with health benefits.
With recent research from Mintel indicating that over 46% of consumers are looking for more adventurous flavours. Mello’s new listing with Daylesford reflects how both niche and major retailers are recognising this trend, looking for new, exciting and healthier products to satisfy consumer demand.
Mello founder Rose Aldean says, “We’re so thrilled to announce our launch at the award winning Daylesford Farm, which has a strong reputation for delicious, high quality and healthy products which is perfectly aligned with Mello. The launch complements our portfolio of existing stockists and will help to strengthen our raw and natural credentials amongst consumers, allowing more people than ever before to experience the goodness of raw fresh melon juice.
“The increase in revenue that we believe this listing will generate in 2015, will allow our business to continue to grow and expand, while educating consumers that not all juice drinks are created in the same way!”
Distinctly different, Mello is produced using cutting edge technology; High Pressure Processing. By using HPP, Mello captures the goodness of a whole melon in every bottle, harnessing this super fruit to create a completely unique drink. Rose says, “Consumers are actively looking for new flavours and with future opportunities predicted to be around exotic and innovative products we are certain that Mello will have huge appeal amongst consumers.”