G’NOSH is expanding its lifestyle-driven ‘gourmet nosh’ product range with the launch of ingredient-led world food inspired Meals in Minutes into Waitrose and Ocado.
The brand’s existing range of four award-winning fresh Dips are also going on-shelf into Waitrose and, in an expansion boom, its tapas-style Pinchos will also launch nationwide into Sainsbury’s.
Central to the brand’s lifestyle-led values is a celebration of bold, global flavours and simple, honest ingredients that sing out in each product. Leading a new trend in modern eating, G’NOSH allows consumers to create joyful home dishes, catering conveniently for modern lifestyles: from non-elitist noshing to special occasion entertaining.
G’NOSH Meals in Minutes promises to revolutionise part-scratch cooking with creative meal solutions in a range of three delicious varieties, exclusively at Waitrose. Piquant Prawn & Chorizo in a Spicy Tomato Sauce uses Ecuadorian prawns and paprika spiced pork from Northern Spain, Mussels & Prawns in a Garlic Butter Sauce with plump Galician mussels, and a delicious slow-cooked Italian Sausage Ragu using Northern Italian sausage studded with fennel seeds.
The recipes have been created by the award-winning G’NOSH Founder Charlotte Knight and her team. A modern woman originally from New Zealand and inspired by her extensive global travels, Charlotte ensures the ingredients used are of the highest quality, with responsibly sourced seafood, and pork reared on selected assured farms.
Home-cooks will simply need to add pasta, rice or vegetables for an effortlessly prepared yet satisfying plateful.
The existing range of globally inspired, fresh G’NOSH Dips celebrate world flavours with the enticing Roasted Red Pepper, Sweet Black Bean, Smoky Roasted Aubergine Babaghanoush and Beetroot & Mint varieties. These award-winning products have built a cult following - they’re the biggest branded dip sold on Ocado and have also been recognised by the buyers at Waitrose, who are now taking the range to its shelves nationwide.
G’NOSH has also launched tapas-style Pinchos (RRP: £3.29) into Sainsbury’s stores: a tasty combination of juicy prawns and chunky chorizo, with a lemon and chilli dressing. Pinchos are perfect for everyday noshing or enjoyable entertaining with friends.
Driven by modern eating, and seeing a trend for time-poor consumers wanting the very best in varied ingredients, Charlotte has created everyday simple food that captures this upsurge in the joy in eating, celebrating different flavours from around the world.
Founder of G’NOSH, Charlotte Knight, says: "Since launching G’NOSH dips to consumers three years ago, I’ve always intended to expand our reach further with products that embody the brand’s philosophy for down-to-earth, good quality ‘gourmet nosh’.
I believe modern shoppers have been looking to retailers to challenge them by offering more interesting and diverse foods that aren’t afraid to use bold flavours.
Consumers want to be assured of great ingredients and provenance in their food, but still need a convenient solution that fits with everyday living. The new Meals in Minutes, Dips and Pinchos range celebrate this joy in modern eating to resonate with our current lifestyles.”
Pip & Nut is an emerging natural food brand that’s shaking up the nut butter category by introducing new formats, occasions and flavours to a burgeoning category.
From a range of three, Peanut Butter, Almond Butter and Coconut Almond Butter, the nut butters are designed to be enjoyed at any time, not just for breakfast. The all-natural, nutritious nut butters are made from just-roasted nuts and a sprinkling of sea salt, with no refined sugar, additives or palm oil, for an incredibly fresh, deliciously pure and wholesome range of nutty goodness.
The brand launched into Selfridges, Partridges and a raft of deli and health foods stores across the South East on 1st January and is currently lining up national stockists and wholesalers.