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The Natural Food Show previews new innovations for 2015

The Natural Food Show at Natural & Organic Products Europe – the UK’s only dedicated trade show for natural, organic, fair trade, sustainable, vegan, vegetarian, free from, and special diet food and drink - has released its first preview of some of the new products on show this year.

Taking place at the new venue of ExCeL London, on 19th and 20th April, the show boasts a 10% increase in exhibition space for food and drink companies for 2015. Seven weeks out from opening day, over 600 exhibitors are already confirmed and visitor pre-registrations are also well ahead. Over 10,000 attendees are expected, including representatives from well-known operators like Waitrose, Ocado, Tesco, Sainsbury’s, Abel & Cole, John Lewis, Whole Foods Market, Planet Organic, As Nature Intended, Riverford, Nisa Retail, Fresh & Wild, Costco, Carrefour, BaxterStorey, Bidvest 3663 and Sodexo.

Over 60% of this year’s New Product Showcase entries, which is on track to include over 300 products, have been entered into the food, organic food, drink, and special diet categories. Notably, given the recent announcement by the Soil Association of a 4% rise in UK organic sales to over £1.86 billion, of these four showcase categories, organic food and drink boasts the most entries of all.

Key findings from the association’s latest Organic Market Report revealed that shoppers spent an extra £1.4 million a week on organic products last year, and 83% of UK households purchasing organic products. The organic catering market also had a record year, exceeding £1 million a week for the first time.

The rise in new innovations being launched onto the organic market reflects the increasing confidence and continued investment within the sector, with sales predicted to break the £2 billion barrier in 2016. Food retailers and buyers looking to keep up to date with all the latest food and drink trends, and take a bigger bite out of this lucrative and growing market, will find a host of new ideas at the show.

New show features for 2015 include international pavilions from Poland, the Galicia region of Spain, and the Hellenic Pavilion (including the Cyclades Islands, Crete and the Greek mainland). They join France, Italy, Sicily and the USA, which boasts a new section dedicated to ‘Big Sky Country’ Montana. Pavilions dedicated to Slow Food, Organic Chilled Food, Raw Food and the members of The Organic Trade Board, The Vegan Society, and Demeter Biodynamic are also back on the menu.

For more information and to register for a free trade only pass, visit www.naturalproducts.co.uk.

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Westflex

Westflex continues to bring cost effective and environmentally friendly packaging solutions to a diverse range of consumers. They now have an extended range of traditional style, readymade bags in polypropylene, Natureflex and Cellophane films. Their comprehensive range of block bottom SOS, cross bottom and side gusset bags have in particular captured the imagination of brand designers as an economic yet eye-catching solution for packing anything from handmade chocolates to organic flour.

Now, Westflex can now offer digitally printed packs for small volume lines that require high impact designs.

Westflex have more than 35 years' experience in flexible packaging. If you a have a requirement for a product they don’t currently have, talk to them and they can probably find and source a solution for you.

Contact: Martin Smith
Tel: 01473 439153
Email: info@westflex.co.uk

Stand B3

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